Winter is finally upon us! Winter is finally here which brings with it all sorts of fun stuff…Things like heading to New Hampshire with friends to take in the annual ice fishing derby! These folks are serious about their ice fishing. What a great excuse to head out on the snow and frozen lakes to drink beer, ride snowmobiles and have fun!
Well after a long wait and much anticipation the Miami Cancer Institute has finally begun to roll out it’s ad campaign shot by Pete Barrett last summer. Shown here are the first two in a series of eight ads which Pete and his team created for MCI working in close collaboration with Republica Advertising and Cortez Brothers Productions. All post production and retouching of the images was done by Pete Barrett. Pete also worked closely in collaboration with Saddington & Baynes out of London to create and later incorporate the CGI letter “C” element that is a recurring prop in all of the ads.
This was a great shoot that involved a fairly complex production, something that Pete is very well versed in. Working closely with Cortez Brothers Productions (who was also producing a series of TV spots for the client), Pete and his team of roughly 25-30 people shot 8 different executions of final images that involved combining lifestyle shots of people in an environment with a large 3 dimensional letter “C” also in the shot which would be created digitally in a CGI environment. This required shooting many elements to be layered and retouched into the image in post as well as capturing lighting, shadowing and size & dimension measurement info that would later be used in the creation of the 3D – CGI letter “C” element made by Saddington and Baynes ensuring that it would look like it was actually physically there in the space. Still to come are 6 more ads which we cannot disclose at this time as they have yet to be released to the public but as soon as they hit the streets we will post an update. Stay tuned!!
So this spring we found ourselves all over the upper MidWest exploring the Yellowstone National Park region down on through Jackson, Wyoming and the Teton National Forest. While we were there I had the opportunity to shoot several different fly fishing shoots both still and video on the Snake River.
The first shoot I connected with Reel Deal Anglers owner Rhett Bain who connected me with his head angler Brian Chamberland. We were here during the spring time which presents several challenges. The first is there is heavy snow melt pouring down the mountains so many of the rivers tend to be washed out, running heavy and brown. The second, more dangerous challenge is this is the time of year when all the Momma grizzly bears are coming out of their winter slumbers with their new bear cubs and sightings are frequent. These bears are quite beautiful when viewed from a safe distance but to surprise them and wander between mom and her cubs could be a deadly mistake.
Given these factors we chose to do a float down the river in an area that was less blown out than other areas around. We launched on the Snake just below the spillway from the Jackson Lake dam one crisp May morning just before dawn and headed out to make some great images and video. Unfortunately while the early morning light is great for photos it is not necessarily great for fishing here on the Snake as they have better luck later in the day when the light is directly overhead. I opted for the better light for this shoot in lieu of actually catching fish in harsh mid-day light.
In the end while we didn’t actually have much luck bringing in the big one, we did manage to get some really great images and footage. Thanks to Rhett and Brian and our angler that Brian brought along as well! If you are ever in the Jackson area and want to go out for a great fishing experience make sure to give them a call. (just let them pick the time if you actually want to catch fish and not just make pretty pictures) 😉
There is the old adage, “When life gives you lemons, make lemonade” I find this is something that I have to put into play quite a lot in my life, even more so now that we find ourselves on our ongoing “adventure of a lifetime” roadtrip across this great country of ours. Traveling across the land hauling your life along with you is exciting but as you can imagine, it presents some challenges.
For all the prep and planning we do, life on the road can throw you curve balls when you least expect them and you have to just roll with the punches and see where it takes you. Often times if you look for the positive you will find opportunities will present themselves…. There is nothing I like more than times when you find that you have mistakenly taken a turn down the “wrong road” or had a issue that waylays you, rather than becoming a problem… it puts you in a place you never expected, which turns out to be exactly where you were supposed to be. What I mean by this, is an opportunity or an experience presents itself that you never would have, had if it had not been for that problem or mistake you made that got you there. Some call it Kismet or even Destiny. Whatever you call it, if you keep your eyes open you find some pretty cool experiences and photos to be made. See the photo below which I created on the one such incident…
Earlier this fall we were just wrapping up spending the last 6 months bouncing around the Pacific Northwest, up and down the coast from Northern California to Canada. Now setting our sights on Utah, I had mistakenly turned East too early, and instead of taking an easy cut across the mountains in a valley, we ended up on a very narrow, twisty & windy road through the Shasta Trinity Mountain range. This makes for a white knuckle ride when you are pulling a 42 foot rig…. 31,000 lbs of fun as you make your way over hills and around narrow passages. Not only was it a scary drive on it’s own, but the skies were jet black as an impending storm was about to hit. Just when I began to really curse myself, trying to decide if I should turn back or press on through, I decided to pull over next to the river that was following my path just before the skies opened up to dump rain on us.
What I saw when I got out that I could not see while driving, was the view down river to our rear. Here was this AMAZING mountain river location with the most incredible light shining through the oncoming rain that was falling. I am lucky that I always try to have my camera ready and I was able to capture this amazing scene as it unfolded before me. The only thing missing was a fly fishermen to complete the scene which I then added in with Photoshop later. It made for a killer book shot and will also no doubt bring in some decent stock sales opportunities down the line. I call this shot, “When a wrong turn puts you exactly where you are supposed to be.”
Another amazing opportunity that came from a bit of misfortune was when we were on our way from Park City Utah, to our March/April homebase of Breckenridge Colorado. About 1/2 way there, in a little nothing town called Meeker CO, we had a mechanical issue with our tow vehicle which forced us to stop. As luck would have it, there was a nice little RV Park just opening for the fishing season right on the river about a mile from where we broke down. After checking in and getting the RV set up we set out to investigate our surroundings. What we found was the little town of Meeker resembled more of a ghost town than anything. It was during dinner that we asked the proprietor what there was to do in this town as we were going to be here a few days… It was then that he mentioned that “every one is out at the dog races” for the weekend.
Turns out he was right because by the time we had finished with our dinner, the little town was suddenly overtaken by teams of people with their dogs. After talking with some of them I learned that this was the weekend the final races for the season where taking place about 40 miles away in the White River National Forest. The exact directions I got from 3 different people were, “Just drive down this road a mile and turn right at ‘the sign’ and follow that road 39 miles until it ends” I thought to myself, “Umm…. Ok. that doesn’t sound weird at all” as I looked on the tiny road to nowhere on the map. So the very next morning despite any reservations, I set off in good faith driving the 40 some miles farther down this tiny road taking me farther and farther from the tiny town of Meeker into the wilderness…. all the while thinking, “this must be some kind of joke”. After about an hour, low and behold the road ended as I had been told it would and there in the middle of the woods was this mini winter festival of dog sled enthusiasts and about 100 dogs. You knew you were here as you pulled up because of the sound… ALL the dogs are barking! It’s quite exciting walking around and seeing everyone getting ready for the races. I have never seen dogs so excited about getting ready to run. As their handlers get them harnessed up and hitched onto one another they are loosing their minds, barking and tugging at their leashes. They actually have to tie them off to their cars or they would just take off without them. All in all it was quite a cool experience & you won’t find a nicer group of people. Everyone was interested why I was there and who I was shooting for. I got a quick lesson on the happenings of the day and intros to the folks running the show from the Rocky Mountain Dog Sled club. I even met a nice older gentleman named Mike who was having his 70-something birthday that day and heading out on the course racing his dogs. He’d been racing for over 35 years and not about to slow down now.
As I clicked away watching group after group of dogs heading out onto the trail towing their various handlers on sleds and skis, (Skijouring) it struck me yet again how cool this is… here I am stuck in the middle of nowhere with no-one who can even look at my truck until Monday and I find myself with this opportunity to shoot some amazing sled dog races, continue building my book and meeting some really great people in the process. Turned out to be a great weekend! I love my job!
So picking up where we left off, our ongoing travels this fall took us all over the Northwest, ranging from the Oregon coast up through Washington State and onward into Canada to Whistler BC. Which brings me to this current post and latest installement into The American Worker Project.
Over the course of several cold mid November days, I had the distinct honor and privilege of working with the brave men and women stationed at the United States Coast Guard Station, Cape Disappointment in Ilwaco, Washington. After making contact with the station’s Commanding Officer LCDR Tom Condit, I was invited there to document the hard working members of the motor lifeboat rescue teams that patrol the turbulent waters off Cape Disappointment.
A little bit of history for those who are not familiar with aptly named Cape Disappointment…
Located at the mouth of the Columbia River where it meets the Pacific Ocean, Cape Disappointment is known as one of the most treacherous and deadly waterways in the western hemisphere. Commonly referred to as “The Graveyard of The Pacific,” the waterways in the area are so turbulent that since their discovery in 1792, well over 2000 shipwrecks have occurred and over 700 lives have been lost. The reason for this, is an occurrence that happens when the large waves emanating offshore from Japan and the Aleutian Islands, charge across the Pacific and collide with the strong currents flowing from the mighty Columbia River, culminating over the bar at the mouth of the river near the jetty. The result is incredibly turbulent water and high surf that is unpredictable and extremely unforgiving.
When someone is in trouble at sea, stranded, alone and taking on water, it is the US Coast Guard who answers the call. They will go out in extremely adverse conditions and lay their lives on the line to rescue those in need. As you can imagine this requires lots of training in often intense and hostile situations, so that they may be prepared to take on this task regardless of the conditions.
As I mentioned above, I had the good fortune of being granted access into this world for a few days to document these hard working and dedicated men and women for my American Worker Project. First off, I have to say what a pleasure and honor it was working with them. As you would expect from any US military unit, their level of professionalism and expertise were unparalleled. During my time with them I was able to go out on onto the high seas several times on the dawn patrol “bar runs” that go out every morning at dawn. The purpose of these runs is to give first hand reports of the conditions on the bar so that they can set any restrictions for the day for all watercraft entering or leaving the cut at the Columbia River. I also got to photograph them working on both their 47 foot and 52 foot motor lifeboats as they did high seas surf training, man overboard rescue training. boat to boat rescues and towing drills.
The most exciting activity of the bunch, hands down was the high seas surf training. I was reminded several times by the crew and Senior officers of how lucky I was to be included in this activity, as it is extremely rare that a civilian is allowed to go out in these conditions with them. It is not something that I took lightly and did my best to capture just a little bit of what it is like for them out on the water.
The experience is amazing! At times it is not unlike being in a huge washing machine as the boats are tossed around like toys by the power of these huge waves. Imagine yourself standing roughly 15 feet off the surface of the water, tethered to the railing atop the upper deck of a 47 foot boat with 5 crew members, looking up at waves that are cresting easily 10 feet higher than you. Your instinct is to want to go the other way, but instead the Surfman who is driving the boat sends us charging toward the wave, tossing the boat up into the air with a wall of water washing over you as you hold on for dear life and then brace for the next wave which comes only 6 – 10 seconds later. Now consider this… the day I was on board for surf training was a relatively tame day for them. While it was a white knuckle ride for me, it was but a fraction of the conditions that they are actually able to handle. Quite an experience to say the least, but all in a day’s work for these folks.
It was decided that I would ride atop the 47’ as it is the “drier” and more stable of the two boats in the 15-20 foot seas that we were about to experience. Plus, this would allow me to get some amazing shots of the 52 foot lifeboat named “Triumph II.” A boat commissioned in the 1960’s and one of four still in service today. This boat has the unique feature of being much heavier, which means instead of riding up and over the waves, it tends to cut through them, resulting in some very dramatic views as you can see from the photos above and below. The boat completely disappears from view, only to punch through like a submarine surfacing. As amazing and treacherous as this seems, it is something this boat is well equipped to do, being that it is designed to operate in winds of up to 70 mph and waves in excess of 32 feet in height.
I imagine it was quite comical to them watching me as I tried to hold on with one hand while attempting to shoot photos with the other hand… all the while bouncing around like a tethered paddle ball, as we experience several G’s when our boat careened over a mountain of water which then proceeded to rain down upon us like a waterfall. Now I like to think of myself as having my sea legs, as I’ve spent a great deal of time on water over my life, but I was definitely being challenged that day. Funny as I may have looked, it was good that I opted not to use my normal surf housing but instead rigged my cameras with splash bags to save on the extra weight. It is a miracle my gear survived in tact, but better to have a lightweight splash bag than something that ends up being more like holding a bowling ball on a roller coaster. In hindsight it was comforting knowing that I was with highly trained professionals and that if something goes too horribly wrong, you can escape out of the surf zone and regroup… but one can only imagine what it must be like going out in a bad storm in seas that are twice as high and not just restricted to one small area, but rather go on relentlessly for hours. To add to that, once you reach the people you are trying to save, it often requires a rescue swimmer going into the cold turbulent waters to pluck them from the sea. Bravery is an understatement. Moreover their sense of pride and dedication in what they do is infectious.
Special thanks go to Petty Officer 2nd Class Ali Flockerzi for helping to connect me to the right people, To Lieutenant Commander Chief Tom Condit, (without his trust and permission I would never have gotten the access needed to create these images) and last but not least Sr. Chief Greenlief and the many other crew members that took me under their wings for a few exciting days on the water.
I have the utmost respect for what they do. They put themselves and their lives at risk daily, doing whatever it takes to keep our waterways and homeland safe. After hanging with them for just a few short days it really brings new meaning to the slogan used for many of the branches of the US military. “So that others may live…”
My most recent addition to my American Worker Project takes us down south to New Orleans, Louisiana where I had the opportunity to photograph Patti Dunn, owner and lead designer for a very cool company called Tchoup Industries. Patti is a ten year veteran pack and luggage designer in the outdoor industry and now operates a small store in New Orleans where she and a small team of local New Orleans residents, manufactures and sells her cool custom hand made shoulder bags, backpacks and other accessories.
All the bags and other products produced by Tchoup (pronounced CHOP) are done so by hand, right here in New Orleans using sustainable locally sourced materials. Some of these natural materials include nutria fur and alligator leathers as well as recycled materials such as webbing strap that has been rejected by the auto industry, repurposed rice bags, discarded wool curtains, irreparable boat sails, and more. They proudly to turn these materials into functional bags and accessories, instead of letting them go to waste in overcrowded landfills.
If you are looking for a unique gift for someone special or maybe even something for yourself, head on over to her website and see the many cool bags and other products they make!
Well it has once again been a while since my last update from the road… So what have we been up to? Summer came and went by in a flash and it was probably the busiest summer I’ve had in 20 years. Since my last post we have been nonstop with one project after another. The last two months alone I’ve crisscrossed the country from corner to corner multiple times crossing the Mississippi 12 times for various projects. We’ve been to Arizona, California, Maine, North Carolina, Jamaica, Florida twice and back to Oregon on projects for Huffy Bikes, Merck Pharmacueticals, Miami Cancer Institute, Vista Print, High West Whiskey and Alaska Brewing. Most of these projects are still in post production or not yet released to the public so I can’t show them yet, but I’ll post them as soon as I am allowed.
It is hard to believe but it has been a full year since we first left on our journey across the country. It has been a whirlwind trip so far and we have no plans to stop for the foreseeable future. To date we have logged close to 16,000 driving miles and I’ve flown well over 30,000 miles on various jobs that happened over the last year as well. See our Google MyMap to see where we have been.
It’s been the experience of a lifetime…. we have been to some amazing places and met some really great people along the way not to mention shooting a zillion photos. I have to thank my wife for pushing me to do this as if it weren’t for her persistence we never would have left on this trip and the opportunities and projects that have come from it probably never would have happened. My American Worker Project took off with a bang and continues to garner great exposure. Back in July we shot hot air ballooning in Sedona Arizona and most recently I shot in the Firestone Walker Brewery in their wooden barrel aging plant. A few new proposed shoots to continue the project include potential shoots with the US Coastguard training at Cape Disappointment in Washington and also shooting with the brave men and women who fight the wild fires out that have been raging throughout California this summer. We have also been shooting a ton of travel related subjects featuring the many amazing locations we have had the pleasure of visiting.
Some of the best and most epic locations we had the pleasure of visiting included Monument Valley, The Grand Canyon, Joshua Tree and Yosemite National Park. We took advantage of all these locations for the High West Whiskey project which is currently in post production and creative stages with the ad agency. I am very excited about the images we have created here and can’t wait to share them with you. For now these teasers from my Instagram will have to do.
As we steam headlong into fall things are continuing to look good as we are being considered for assignments and image uses for various projects for Chase Bank, STP, Fidelity Investments, and Orvis Fishing. Fingers and toes crossed on these as they look to be some really cool projects!
Stay tuned for future adventures as our fall calendar is packed with travel to Washington, up into BC Canada, (around Vancouver up near Whistler) and returning back down through Oregon… With later plans taking us back into California, Utah and Colorado over the winter.
We recently had the opportunity to shoot at the Firestone Walker Brewing Company in California. Firestone is a cool up and coming company in the brewing world. Founded by Adam Firestone, great grandson to Harvey Firestone of the Firestone Tire and Rubber Company and his brother in law David Walker. Firestone Walker has a unique brewing process where they age their brew in oak barrels during fermentation. This renders an oaky taste to the brew which is unique in a beer.
In our shoot we focused on the various processes from working the initial brewing vats through quality control, sampling the raw brew stock to labeling and packaging.
Hi there… me again. Thanks for coming back for Part 2 of my “Update from the Road” Spring 2016 edition. When we left off earlier this week I was recounting the various shoot projects from our stay here in Park City from the last couple months, but that is just part of the story. For those of you scratching your heads wondering “how the heck is this guy able to do this?” I thought I’d share a little insight on what it takes to make it happen… No I didn’t hit the lottery, nor was I born with a silver spoon in my mouth. Just good old hard work and careful planning & budgeting…
So what does it take keep this journey successful and profitable? It is no different than if I were in my office back home in Florida. Well it is different in that my view outside my office window is always different. 🙂
Day after day in between shoots and when we are not traveling, I put in the long hours that feed the machine and do the things that make it all happen. Like any small business owner I wear many hats…. The producer hat- This entails countless days on the computer and the phone planning and producing our next project. The retoucher hat- There is a ton of post work from shoots past…. processing of images that need to be retouched, color graded and finished. The marketer hat – Once the images are finished comes the job of pushing these images out to the various portals such as online portfolios, websites, stock agencies, social media, getting new work to the reps and working on creating new marketing materials. I’ve doubled down on my advertising budgets and am going heavy with my media buys this year. We have just finished sending out our next three spreads in The Workbook for the book that comes out this fall. Also we are going to be advertising in Communication Arts for the Photo Annual that comes out this summer. I’m also very excited about the direct mail piece we are mailing now…. It is a 28 page 6.5 x 8 inch printed booklet of images from my American Worker Project that is hot off the press at the printers and is mailing this week out to 3000 creatives and other clients across the country. Click the image below to thumb through the booklet.
I also printed 5 hard cover books of images which are a Volume 1 of the American Worker Project… That will serve as a supplement to my printed portfolios for in person showings.
It Takes A Team: Last but certainly not least are the people who support me… All that I mention above is just part of what it takes run the biz… I am fortunate to have a great team behind me and there is no way I could do all this without them. My reps Blake and Glen at VISU are busy making the rounds with portfolio showings at advertising agencies all across the country from NY to Detroit, Chicago and on to Minneapolis this month and they will show in the west from Dallas, on to LA, San Francisco and Seattle later in the year.
I’ve also been working hard with my my marketing partners at Wonderful Machine getting some great press and establishing a ton of new contacts. Working closely with Alex (pictured left and center below) we have implemented a whole new marketing plan…. She has been busy creating new, targeted lists and then promoting to those people by sending out emails and working the phones, getting people to look at the work and setting up meetings for me to show the work when we get to various cities around the country.
Meanwhile I’ve been working closely with my publicist Jessica (also from WM – pictured on right below) to put together a press release announcing the work we are doing with my American Worker Project. She then sent them out to a targeted list of about 40 photography trade publications and we have had a fantastic response from them. To date we have had about 8 interviews and articles written about the project. You can read some of them here. Future plans are to broaden our reach to include various photo blogs and podcasts and outward to the advertising trades, consumer magazines and newspapers as well.
The proof is in the pudding: Judging from the analytics that report activity on my website and blog, we are doing something right… People seem to be liking what they are seeing. Traffic on my website and blog over the last month has spiked as much as 15 times my normal daily traffic after some of the articles hit and my overall average has just about tripled on a day to day basis in since the articles ran.
The results of all this hard work: It is very rewarding to see that all this work is leading to positive results…. The calls are coming in for bunches of cool projects. Most of which I can’t give you the details of as we are under NDA’s. But what I can tell you is that we are up for a shoot with global reach for a beverage company shooting with an international sports star shooting in late June in Orlando. I also had a call this morning for a job for AirBnB.
Jobs that have been awarded…. We have also had the good fortune to land a few really great gigs that are happening over the next two months… One of these jobs is an awesome sports lifestyle oriented shoot with a large Pharmaceutical company that will have us shooting in the mountains of North Carolina early next month.
I am also extremely excited to be working on a project with a legend in the advertising industry, on some really exciting work for a Whiskey distiller. This is an ongoing project that I will be shooting at various points in the upcoming month as we travel across the west from here in Park City on down through Monument Valley, the Grand Canyon, back through Sedona and then westward to California. Should be some killer stuff that hopefully will catch the attention of the awards shows when finished.
Next week we are heading down to Jamaica for a quick job for Vista Print. Should be cool, it’s been a few years since I’ve shot in Jamaica. Will be great to get back.
And last but not least, getting back to what I mentioned earlier in Part 1, I’ve just returned from Florida where we shot a tandem Print and TV shoot with Huffy Bikes alongside the talented director Ernie Mosteller of Fried Okra Entertainment. Fun Stuff!!!
Wrapping this up…. So that’s it for now. Thanks for following along, if you don’t already follow me on Instagram, please do… my Instagram handle is @petebarrettphoto and is chock full of interesting shots from our adventures.
Don’t forget to check back in!!! – Stay tuned for more great adventures from the road in the coming months as we press on up the coast of California and north up the Pacific Coast Highway up through Big Sur, Yosemite National Park, through big sequoia country and northward through Oregon, Washington and hopefully British Columbia!
Well it’s been a while since my last “Update from the Road” and time has just been flying by! When I last left you we were on our way to Park City, Utah to catch the tail end of the snow season with plans to shoot a bunch of winter and mountain adventure sports. Today is the 6th of May & I’m typing this on a plane returning to Utah from a job we just shot in Orlando, (more on that later) & reflecting on the last couple months. Once again, our time here seems like a blur.
So much has happened…. If you’ve been keeping up with my blog entries, you read about my shoot with Park City PowderCats. If not you haven’t had the chance to read and see the photos yet, you can read about it here. It was such an amazing couple of days on some of the best snow imaginable, making some really cool images images and I also had the opportunity to meet some really great people.
We also shot with RAMP Sports which is a really cool ski and snowboard manufacturing company based right here in Park City Utah. They have a very unique culture and make awesome hand made skis & snowboards using a very Earth friendly sustainable process using bamboo as a base. All their products are not only green but they are also certified “Made In America” as they are hand made right there in their shop. I spent the day shooting a bunch of their employees at work and captured the various stages of the process of making these killer skis & boards. Later that week I spent the morning skiing up high at The Canyons, shooting their CEO Mike on one of the last powder days before the closing of Park City for the season. I’ll post the images here on the blog as soon as I get the all clear from RAMP as some of the shots are proprietary in nature. In the meantime, here is a little teaser of one of the guys grinding the edges on a snowboard.
It’s different up here… It’s interesting being in a resort ski town and seeing the changes that occur after the resorts start to close. The days are warm, the grass gets green & leaves start budding and flowering on the trees… which in itself is just like anywhere else in the spring I guess, but with one major difference… While the lower elevations warm up quick and soon resemble spring, it is still cold up high on the peaks. Often times it will be warm and sunny and you look up at the mountains and they are covered in clouds…. Cold and clouds means SNOW! That’s right, there is still fresh snow up at 10,000 feet and higher and folks are still hiking and snowmobiling in and doing back country ski tours. Just this past weekend Snowbird, (where we shot last week) got 19 inches of snow over 2&1/2 days. You’d never know spring has sprung there…. yet 15 minutes down the valley the sun was shining and it was a beautiful 60 degree day.
Spring has sprung! So as time presses on it would seem spring is here to stay. As things in the lower elevations are warming up you start seeing people switching gears. The snow toys get put away and out come the summer toys and along with them, the road cyclists, mountain bikers, golfers and fishermen. You know what that means? Summer is right around the corner!!
We teamed up with fly fishing guide Joe Mitchell of Stony Brook Fly Fishing recently to shoot some cool fly fishing stuff on the lower Provo River just south of the Jordanelle Reservoir dam. With the increased snow melt streaming down the mountains the rivers are running cold and fast and the fishing is great. Up and down the rivers fishermen and women are out doing their best to catch their fill of the various fish that inhabit these waters. I hope to be getting back out to get more of this tomorrow before pulling out of Park City to continue our journey. I’ll be posting images soon from these shoots so stay tuned! For now, here’s a little teaser.
Meanwhile back at the office…. The nice thing about being here for an extended period is we have been able to take the necessary time to shift into a different gear and hunker down and do the all important job of marketing. As any photographer will tell you, while we would all love to be shooting all the time, most of our time is spent feeding the machine and beating our own drum doing the various things that we do to keep the work coming in. After all, if all you did was travel and shoot photos, but never put in the hard but necessary work of getting it out there to the right people to see, the proverbial well would run dry pretty quickly. Then you are no longer a photographer and his family on an amazing photo journey but just a dude in a trailer who can’t afford to go anywhere. or even worse… a guy “living in a van down by the river!” – Chris Farley.
Well, the flight attendants are telling us we need to prepare for landing which is my cue to bring this post to a close. We have lots of other news and information to share so the next post will likely be just around the corner. Tune in next time… (later this week) when I talk about what it takes to make a journey like this not only possible but profitable. I’ll be sharing some details about marketing & promotion and the results we are seeing from all our efforts.
So as they say in Germany… “All feet are the same!”
*Update…. what the heck does that mean? Why is he talking about Germany and feet?Sorry… Bad language joke: if you say “All feet are the same” in just the right way, it sounds sorta like Auf Wiedersehen (German for Goodbye) & that is exactly what I am doing! 🙂
So our American Worker Project has been enjoying some very nice Press lately. With articles being posted online on APhotoEditor, The Huffington Post, Creative Boom, American Photography, Popular Photography and The Phoblographer as well as the many news feeds that feed off of each of those publications, it has been garnering lots of attention. Click each of the links above to see the individual articles.
The exposure and response from these articles has been fantastic. More and more people are starting to follow along on Instagram (you can follow here) and the analytics show that traffic on my website and blog have exploded with about 15 times more hits than the normal average. Plus, we have had several requests for the portfolio and a bunch of recent bid requests for a really nice job for a national campaign for a multinational Electronics and Appliance manufacturer and also a campaign for a large investment firm to shoot in California next month. Fingers crossed on these!! 🙂 Thanks to everyone for following along and stay tuned as we have lots more great imagery planned in the months coming…
*Update: We have also just booked great job for a global campaign for a large Pharmaceutical company based on our efforts! Shooting early next month. 🙂 🙂 🙂
Last time on my “Update from the Road”, we had just left The Big Easy – New Orleans Louisiana. We left town just as Mardi Gras was reaching it’s fever pitch. Just in time it would seem, as we got to enjoy some of the mayhem and see a ton of parades but before the entire town shuts down and everything comes to a standstill while everyone parties at max levels. We had work to do, so off we went. This time, we headed north to Northern Louisiana/Texas Bayou country on a quest to meet some interesting back woods bayou fishing guides.
After getting a recommendation that Caddo Lake in the little town of Uncertain, Texas was the place to go to find such a person, we met Billy Carter. Billy is the owner and proprietor of Johnson’s Landing Marina. We had a great shoot with Billy touring the swamps around Caddo Lake. Below is a few sample images from that shoot. In case you missed it, I blogged earlier this month with a more in depth look at this shoot and info on Billy and the historic town of Uncertain, TX Click Here to see this blog entry.
While we were there we also had the opportunity to shoot with a local legend in the area, who is simply known as Mr. Henry. Mr. Henry was quite a character… At almost 80 years old, he is the oldest bayou fisherman in the area. He has spent most of his life fishing the waters around Lake Caddo fishing primarily for crappie. He’s definitely one-of-a-kind. I think the pictures speak for themselves. Here’s a quick teaser image but please stay tuned on my blog as I will be showing more of his pictures in the coming week.
After leaving Uncertain we headed West…. The following days turned out to be very eventful as we crossed the great state of Texas. We had the good fortune of being contacted a week prior by an ad agency client of mine who heard that I was going to be in the area. They had a shoot they needed to get done for a major energy client of theirs and asked “if I would be interested in shooting in Texas while we were there?” Well of course the answer was yes, and as such we jumped at the opportunity to quickly pull together a stellar crew out of Dallas to do a quick shoot “Deep in the Heart of Texas” in the giant wind farms that dot the countryside of this huge state. The initial use for these photos is internal but plans are that they will become part of an ongoing ad campaign that will be released later this year. As with most advertising assignments, I cannot divulge the client name or show any of the photos that we took until they have been released to the public. So at least for now, you will just have to use your imagination… 🙂
However, I am allowed to say that we shot giant windmills and it was super cool! I know, it’s not much, but here’s a quick teaser shot I can show…
These things go on for miles and miles… Hundreds and hundreds of them. If you’ve never seen one up close… well let’s just say they dwarf you. To say they are impressive is an understatement. They are absolutely massive. Standing at over 300 feet tall, each one has three giant blades, (each weighing almost 20 tons) that are constantly spinning as the wind blows. Each of these tall windmills is capable of producing upwards of 3.6 megawatts or enough power to light up 3000 homes. That is a whole lot of power.
From there we pushed on through to new Mexico where we did a quick overnight Boondock in the strange little town of Roswell New Mexico. For those who don’t know, Roswell is famous for its claim to have an abundance of alien and UFO activity. Everywhere you go in this town there are little green men and UFOs.
From here our little wagon train pressed on westward to White Sands National Park to shoot some new personal work of the amazing landscape, and also to do some car photography for the portfolio. If you never been there, I highly recommend it… it’s quite a sight to see. Giant white sand dunes made up of the finest sugar sand you’ve ever seen, that go on for miles and miles. It is strange to see them in the middle of a giant desert plain. The thought of “where the heck did these come from?” crosses your mind. Upon educating yourself to local geological history, you find that they are a natural occurrence from millions and millions of years of erosion washing gypsum from the nearby mountains followed by the strong prevailing southwesterly winds that blow across the valley floor pushing the sand up onto itself forming these huge dunes. They are quite unique as they are the only pure white sands dunes found anywhere on earth.
Our next stop on the map found us in Sedona Arizona for a week enjoying the sights, hiking and the serenity of the red rock formations. Here we did a bunch of shooting for stock, social media and the travel book. I also began scouting & brainstorming for a shoot for my American Worker Project that we will be returning to shoot later this spring. If all goes well and we can arrange it, I hope to shoot a person who owns and operates his own hot air balloon company that runs tours over the picturesque area of Sedona. Stay tuned for photos on that one… should be cool! Here is a quick teaser iPhone photo. More to come…..
From Sedona, we headed northward up past the Grand Canyon. We did our best to put the blinders on and not look at it, as we will be returning here for a proper exploration later this spring and did not want to spoil the “oh my god” moment you hear so much about when you first see it. This of course proved to be easier said than done, as the drive itself is quite amazing just going past the area. We did however stop to snap a few teaser photos and also hit Big Bend in Glen Canyon to shoot the following photos. (see below)
Stay tuned for a proper blog post with more images from here later in the spring when we return in early May for a week of photo exploration. I am currently working on making connections with a Canyon river guide who guides rafting and camping trips down the Colorado River. This is another example of someone who has an amazing job and will be a perfect addition to my American worker project. Fingers crossed on this one as it is a bucket list item for me!
But that is what this trip is all about….. Creating amazing new images and getting to see and do all the cool things that this country has to offer. It’s been an amazing experience for myself and my family so far and is now becoming a self perpetuating machine as clients are starting to take notice and job requests are coming in based on the images we are creating.
In a way it has been a very educational and moving experience. You really appreciate the fact that you can create your own destiny. Thoughts are things…. build it and they will come! These words have meaning. They are not just bumper stickers….. The proof is in the pudding!
Stay tuned for more exciting adventures on my next post where we find ourselves in Park City, Utah for the entire month of March and most of April shooting some really cool outdoor adventure type stuff, catching up on the ever important office work, driving the sales and marketing machine and even shooting a couple assignments.
But as I always say… that is a story for another day! Until then… “May the Schwartz be with you!”
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This entry into The American Worker Series led me way up high to some of the very best back country skiing terrain available in the country. I was very fortunate recently to have been invited to join the guides of Park City Powder Cats on the beautiful 1000 Peaks Ranch in the high Uinta Mountains just east of Park City Utah for two days during a storm that dumped well over foot and a half of fresh powder on of some of the most epic terrain I have ever ridden. Over the two days I met some amazing people and got some really great photos while getting access to some of the most epic skiing and snowboarding terrain one can find. *Note- Some of these images need to be seen large to really get enormity of the terrain…. click the image to see a larger version.For those of you that have not heard of back country Powder Cat skiing, you don’t know what you have been missing. Instead of skiing within the boundaries of a ski resort and being herded with the hoards and masses up ski lifts where you are lucky if you get one un-tracked line on a powder day, you are instead being brought up a private mountain in a heated Powder Cat coach that delivers you and 9 or 10 other lucky skiers and snowboarders to the top of some of the best un-tracked terrain in the country. At Park City Powder Cats they have over 43,000 acres of private land to choose from. That is an area larger than Vail, Aspen and Killington Mountains combined. What that means is you can go for days and days and never have to ski over someone’s tracks if you choose not to. We are talking HUGE bowls of steep and deep riding in some of the lightest and fluffiest powder I have ever experienced, which says a lot as I have well over 20 years on the snow.
A warning though…. a few good days here will literally ruin your experience at even the very best ski resort out there. It sets the benchmark way high and everything else pales by comparison. 🙂
So epic skiing aside, my reason for being here was to shoot the people that make it all happen at PCcats. I wanted to document the hard working ski guides, snow safety and drivers that take people out day after day into some of the most incredible, (yet potentially dangerous) areas to feed their nonstop craving for fresh un-tracked powder. Over our two day shoot I had the pleasure of shooting and riding with their amazing guides Johnny, Jason, Chris and Nancy. These folks have the best jobs in the world and they are very good at it. Their ever present positive attitude is infectious. Though I guess it would be easy to be positive given the venue in which they work!
It’s not all just “atta boy’s and good jobs” though, in addition to making sure people have a great time, this hard working team’s most important job is one of making sure your experience is a safe one. You have to remember that this is the back country and it can be extremely dangerous if you do not respect it and know what you are doing. Avalance potential is ever present in the back country and it is paramount that you know what to do and not to do. Every skiier is given an avalanche beacon and a safety briefing in the morning before leaving base camp. Before each individual run, they tell you exactly where to go, or (more importantly), where not to go to keep you safe. The guides work very closely with their expert snow safety patrols. Together they constantly assess the conditions and determine where their next run will be and exactly what parts of each peak will be not only the best run, but also how to best approach these runs to get everyone down safely without incedent.
Their snow safety team are constantly out on the various parts of the mountain during the day cutting new lines, knocking down dangerous cornices and throwing the occasional explosive charge to help mitigate much of the avalanche risk. They work hand in hand with the guides to help them to craft the perfect day for their guests and keep them out of harm’s way.The image above shows snow safety patrollers Dave and Wes setting a charge to help shake loose any dangerous snow that might potentially be a problem to their guests. This particular shot was from Day 1 of our shoot way up high around 11,000 feet on a seriously steep grade with a dangerous cornice during one of the only moments where the visibility was good and not a complete white out. Nothing like heading out to the top of the world and throwing explosives, all in the name of safety! They have to be on top of their game and have razor sharp focus as without what they do, as the guides would have no way of knowing what each face is doing on that particular day without them.
This is General Manager and head honcho Ron. This guy is amazing. He is quite literally everywhere doing every conceivable job you can think of… from helping coordinate guests, to running a cat up the mountain to groom the cat trails so that the drivers can get the guests to where they need to be, to shuttling people out on snowmobiles that need to get to different areas around the mountain, to coordinating with a production company filming a movie on property. He does everything and all with a constant smile on his face! With him running the show and his amazing “Can Do” attitude it is no surprise that he has such a well oiled and positive team. Good management filters down through the ranks and it shows throughout their entire operation.
Last but not least are their team of talented powder cat drivers. Without these guys at the helm they wouldn’t be able to deliver their guests to these amazing spots. Make no mistake, their job is not easy. They have to be experts at what they are doing. These are large, HEAVY pieces of machinery, they do everything from crossing running ice cold river beds to climbing up super steep grades and chugging through giant snow drifts that can take 5 or 6 tries to get through. There are many times on any given climb when you look out the window and realize you are motoring up a steep grade riding on only a tiny ridge line with no room to spare on either side, and thousand foot drops to your right and left. These guys do it without breaking a sweat!!
If you are an advanced skiier and you’ve never done this before, you owe it to yourself to save up and go out and do it at least once. I guarantee when you leave, you will leave craving your next opportunity! You can reach them here to book your next trip!!
As I reflect back on the whirlwind of the last few months I must take a moment to appreciate the view out my side window of my office in the back of our rig. Today we find ourselves just outside of Park City Utah with a killer view of the snow capped Wassatch mountain range right out my side window. It’s the kind of view that makes it hard to get work done as the mountains call to you. Below is an image I made of this view just this morning. Last night as I started writing this blog entry there was a soft pastel blue and pink sunset going on as the remnants of a 3 day storm that left the mountain with just over two feet of fresh powder started to break up and leave the area. The next few days promise to be gorgeous blue bird days… perfect weather for making some great images and harvesting the hidden powder in the back country behind the resorts. But enough about that for now, I’ll get back to the present day later in post #2.
So what have we been up to here in the Barrett camp since Fall? Where do I start? The end of November and first week of December brought a few assignments that had me back in Florida shooting. Because of these assignments and a schedule that required we be back in South FL at a pre determined point, we had to skip over two locations that I really wanted to shoot. One was The Outer Banks in North Carolina and the other was in West Virginia where I was to shoot coal miners for the American Worker Project. A disappointment, but work is work and we’ll just have to circle back around another time to do these shots.
The rest of December and the first half of January was a blur as we found ourselves back in our home base of South Florida. We spent some much needed down time decompressing, visiting friends & family, doing the holiday thing and working in the office doing post production work on all the images I’d shot in the past few months. We also took a few weeks to explore other areas of our home state on the west coast from Naples, up through St Pete and on up to the Panhandle.
At this point our schedule demanded we hit the road as we had many miles and stops to make before getting here to Park City to capture the last months of the snow season. Our first stop was more of a tourist/photo opportunity to visit the underground caverns (who knew Florida had caverns?) and explore the swampy bayou ‘way down yonder by the Chattahoochee’.
From there we spent a little over a week in the Big Easy… New Orleans, LA. By then it was the beginnings of Mardi Gras so as you can imagine the town was abustle with tons of activity. Parades happening daily all over the city and people having a great time celebrating. I made some great connections to shoot through some contacts at Peter Mayer Advertising, who I had recently worked with, and also through the local tourism office. New Orleans is a hot bed of creative artists and craftsmen and I jumped at the opportunity to shoot several of them for my American Worker Series (I’ve posted a few teasers from these 4 shoots here but I will be posting the real images soon!!) We shot with Alex Gernier of Doorman Designs. Alex makes furniture using reclaimed wood from the old houses of New Orleans destroyed in Hurricane Katrina. Next came a shoot with Ben Dombey who is a glass blower who hand blows these amazing glass drinking glasses. Each of them are unique in their own individual way and custom embossed with locally inspired items stamped in the base. See Ben’s work here. I also got the opportunity to shoot with Patti Dunn of Tchoup Industries. Patti and her partner make these amazing hand made bags and backpacks. You can visit her shop here to see their work. While wandering through the French Quarter one day, I stumbled upon the coolest little shop, (The Bevolo Gas & Electric Light Museum) where they hand make old fashion style gas lanterns. I talked to two of the craftsmen as they were building their lamps and ended up shooting them for my project as well.
We wrapped up our Louisiana leg with a quick trip to Oak Alley Plantation. Oak Alley is an old cotton plantation rich with history. Once run completely by slave labor, Oak Alley is still a working farm today but the home is historical landmark and run as a museum. You may have seen it in several movies.
From here we set out through Texas, New Mexico, into Arizona and then on to Utah. But that is a story for another evening…. Stay tuned for Part 2 of my Winter/Spring update from the road coming in a few days!!
Our 7th installment into The American Worker Project found me shooting in a very cool place named “Uncertain” Texas. The subject of this particular shoot was a man named Billy Carter. Billy is a backwoods bayou fishing guide and owner of Johnson’s Ranch Marina on Caddo Lake in Uncertain TX.
Billy was really great to work with and totally into the project from the moment I called him. We met at Johnson’s Ranch Marina predawn one chilly morning in early February and loaded our gear into Billy’s Go Devil fishing guide boat and set out deep into the bayou to catch the sunrise and shoot out and around beautiful Caddo Lake.
Billy has lived on Caddo Lake his entire life and has been a fishing guide for at least 35 of those years. As Billy will tell you, we don’t go fishing, we go out “catching”. He certainly seems to know his stuff. He knows where all the good fishing holes are and has the knowledge on how to catch them once you are there. This is a totally different kind of fishing than I am used to being a Yankee fisherman myself used to clear water. In the murky bayou waters you have much better luck running your bait on the bottom.
Riding around with Billy was awesome as he recounted all his knowledge of an area steeped in history. Caddo Lake was originally created when an earthquake opened up a hole in the earth. It caused a wave that rose upstream causing the Mississippi River to run backwards for a couple days. The lake was actually the first natural lake in Texas prior to the days of dam created lakes and as such quickly became a sportsman’s paradise.
Billy told countless more tales about the lake’s history…Back in the 1800’s large steamboats used to ply the tannic waters of Caddo Lake taking travelers to the then bustling town of Jefferson and return with loads of cotton. Oil was discovered under the lake bottom and was the first over water or offshore drilling operation in history. There are still hints of the old rigs found on parts of the lake today. For more info on the history or Billy and his guide services click here.
Earlier this fall, I had the opportunity to shoot at Winterberry Farm as part of my American Worker Project.
Located in the heart of the Belgrade Lakes Region in Belgrade, Maine, Winterberry Farm is a small, diversified certified organic farm set on forty acres of open fields, pastures and woodland. It is owned by a very nice and hard working family. Mary Perry is the owner, and she along with her 3 kids, (Kenya, Gil and Sage) run the farm. As anyone can imagine, running a farm is hard work but doing it on your own with just your 3 kids (Kenya is actually off to college now) is very hard work. Did I mention that they don’t use machinery to tend the fields? Instead they have 2 very stout oxen that do the heavy lifting. Regardless, hard or not, to look at them you just know that they love it. For more on the family and their farm, see their website here here.
Only fifteen minutes from Augusta and Waterville, it boasts an 1870’s Victorian farmhouse, a shaker-built barn, lush gardens, and the Winterberry Farm Farmstore where they sell some of Maine’s finest all-natural and certified organic foods.
Their mission is to create a sense of community and belonging by offering wholesome food and flowers and to restore old-fashioned values by inviting people to come and experience life the way it used to be, on their animal powered farm.
Their commitment to sustainable agriculture allows us to produce abundant food and flowers without depleting resources or polluting the environment.
Their certified organic food is produced specifically with families in mind, to ensure the health of our children and the land on which they are raised.
Heading on down the coast to Newport, Rhode Island I met up and photographed my next subject for The American Worker Project. His name is Sid Abbruzzi. Sid is one of the early pioneers of East Coast Surfing and has owned an operated Water Brothers Surfing Company since 1971 making it the longest operating Surf Shop in New England. During my brief visit with Sid I was treated to a virtual history of New England East Coast Surfing as Sid shared story after story with me about his life. He is a super cool guy and has a ton of stories to share. It just so happens that this very weekend on January 16th Sid is being inducted into the East Coast Surfing Hall of Fame under the Pioneers of Surfing category. Congrats to you Sid!!
Sid is well known in the surf and skating world as one of the earliest pioneers of surfing. He’s traveled the world surfing, has rubbed elbows and is a friend with many surf and skating legends like Kelly Slater and Tony Hawk. Starting back in the 6o’s he and a group of surfers travel far and wide looking for the perfect wave. The late 60’s and early 70’s were a weird time in surfing. After Vietnam many people had stopped surfing and the industry lacked direction as people tried to figure out if surfing was just a dying fad or was it something that could endure and evolve.
He ended up back in Newport and in 1971 he opened Water Brothers Surf Company in an old shack right on the beach in what was then, a derelict end of Newport Beach on a private beach called Seven Seas Beach. Based on a handshake verbal agreement with the owner of the shack, he was able to lease the building for $300 a year until the land sold. $300 a year! for Newport Beach! Well they had a pretty good run there until 1993 when someone bought the property and forced them to find a new location. Sid describes those 21 years as “the wild west of east coast surfing”. They were forced to find a direction and that they did…. They basically made up the rules as they went along, did what ever they wanted and had a ball doing it. In addition to surfing, they also built large vert ramps for skating right next to the shop, right on the beach. During the 70’s & 80’s Water Brothers was THE place to be if you were a surfer or skater in the New England area. From there Sid moved his shop into a much larger space and opened was was to be the largest indoor skate park in the US. This park is actually featured in one of Tony Hawk’s video games as a park you can skate within the game. Over the years that location changed hands after a partnership turned sour and Sid eventually ended up in what is now his current location. The shop as it stands now is a wonderful space and is like a museum of east coast surfing history. The walls and ceilings are covered with memorabilia from a rich life in the surf industry and Sid is like a tour guide, with a story to tell about each individual piece of history that surround his store.
One story that stood out to me was how Sid actually saved one of Newport’s most coveted surf spots, Ruggles Beach…. TWICE. The first time was when he fought against city government officials who tried to outlaw surfing at the prime surfing spot. He campaigned against the new law and won and was able to make a public park out of the area where everyone can enjoy it’s beauty and killer wave break. The second time was when a developer had gotten approval to install a huge rock jetty at Ruggles that would have basically not only ruined the break but would have been an ecological disaster, killing the ocean life and changing currents that could change the structure of the shore line forever. Sid organized many people to campaign against this impending injustice and saved Ruggles Beach a second time.
You can follow Sid on Instagram @waterbrothers
For my 4th addition to The American Worker Project I decided to include a local icon in my home town of Belgrade Lakes Maine. His name is John Gawler and he is another person that no matter when you see him, he always greets you with a warm smile. He is one of these guys who you’d be hard pressed to find someone who had something negative to say about him… a genuinely good person.
For most of his life John has made his living working in sheet metal which means he works a lot fabricating and installing people’s roofs, making metal chimneys, metal flashings and other things of that nature. Over the years he has worked on pretty much everything from roofs for the locals to high profile jobs for people like Oscar De La Renta doing custom copper work on his New England home. One might imagine that being a roofer in Maine can be tough especially in the winter months but you’d never know it talking to John…. he’s been doing it since he was 17 years old and seems to love every minute of it. Ask him and he will tell you that he has always loved being outdoors and being up high, even as a kid he was always up high in a tree somewhere.
In addition to being a damn fine roofer, John (and his whole immediate family) are extremely talented musicians and entertainers. When I was a kid I remember they used to throw a folk festival called “The Buttermilk Hill Festival” up on their farm every year. Today they regularly perform and play concerts for many of the local community events and elsewhere around the state. They even have a few cd’s with their music on them. But that is yet another story for another day….
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