We recently did few shoots for Sports Illustrated for an advertorial for McDonalds. This first one was with pro tennis player Jack Sock. The assignment was to take him out to a location with a “Florida feel” and capture him in various action poses while dressed in his street clothes. There was an accompanying interview article with Jack about his background and his quick rise to fame within the pro tennis world.
Jack was really great to work with. He gave us his all despite it being quite hot on the beach and having to jump many times in jeans and a button down shirt. In the end it made for a nice shot. This is one of my favorites from the shoot. The magazine went with a slightly different angle where he was performing his signature serve. This one feels a bit more dynamic to me.
We had the opportunity a while back to shoot some Nascar racing at the Homestead Motor Speedway for the Dodge Race Team. If you’ve never had the opportunity to get right down in the hot zone on Pit Row, I highly recommend it. Super cool to see these crews at work. They are a well oiled machine. Everyone has their specific job and when that car rolls in, they jump to it and zip zap, the car is jacked up, all 4 tires changed, fully fueled, windshield cleaned and water for the driver… all in a matter of seconds. While he is out screaming around the track at over 200 mph, the crew is hard at work, scraping the tires to analyze the rubber to see what the track condition is doing to the wheels and a team of guys watches on screens, monitoring the car and keeping in constant contact with the driver. It is awesome!
Also, there is nothing like Nascar Fans… these folks are die hard, hard core fans. Everyone has their favorite and there is no telling them otherwise. In their mind, that person is a king Sh*t racing legend and is GOING to win this time! Nothing like a hot afternoon, cold beer and fast cars.
Just wrapped a quick second shoot for Zumba ZLife Magazine shooting their Aqua Zumba fitness in the pool. If you haven’t tried it, you should, it’s a heck of a workout. It was a fun shoot. We started out above water with this shot (below) and when the rain moved in on us we weather proofed our strobes and went under water and did some fun shots below the surface.
Update: While we were shooting this assignment the client had a video guy doing a little behind the scenes shoot. Check it out here.
Recently spent a couple days shooting some new swimming stuff for the book and for stock. Shot with model Raphael Hildebrand who we had worked with previously on the VisitFlorida campaign. He has been a swimmer most of his life which was a plus as we did not have to educate him on proper technique and form… just give him a little direction and he nailed it.
So what does LeBron do when he is not on the basketball court or creating a media frenzy? He sells children’s furniture! We recently teamed up with Mullen to produce a series of ads for Home Court by LeBron James. Here are the first two ads from the LeBron James Home Court shoot we did.
They also shot a great commercial to go along with the campaign. Check it out here on Brad Stephens’ website (Brad is the incredibly talented Art Director who hired us) http://www.iambrad.com/HC_1.html
Here are two of my Favorites from a recent shoot with LeBron James. He was extremely cool to work with. Open to suggestions, took direction well and gave us plenty of time to get it done right. Thanks LeBron! Also special thanks to my crew who put in long hours while we waited for LeBron’s plane to land.