Winter’s Here… Time to go Ice Fishing!

Winter is finally upon us!  Winter is finally here which brings with it all sorts of fun stuff…Things like heading to New Hampshire with friends to take in the annual ice fishing derby!   These folks are serious about their ice fishing.   What a great excuse to head out on the snow and frozen lakes to drink beer,  ride snowmobiles and have fun!

Miami Cancer Institute Campaign Rolls Out first 2 of 8 Executions.

Well after a long wait and much anticipation the Miami Cancer Institute has finally begun to roll out it’s ad campaign shot by Pete Barrett last summer.   Shown here are the first two in a series of eight ads which Pete and his team created for MCI working in close collaboration with Republica Advertising and Cortez Brothers Productions.  All post production and retouching of the images was done by Pete Barrett.  Pete also worked closely in collaboration with Saddington & Baynes out of London to create and later incorporate the CGI letter “C” element that is a recurring prop in all of the ads.  

This was a great shoot that involved a fairly complex production, something that Pete is very well versed in.  Working closely with Cortez Brothers Productions (who was also producing a series of TV spots for the client),   Pete and his team of roughly 25-30 people shot 8 different executions of final images that involved combining lifestyle shots of people in an environment with a large 3 dimensional letter “C” also in the shot which would be created digitally in a CGI environment.  This required shooting many elements to be layered and retouched into the image in post as well as capturing lighting, shadowing and size & dimension measurement info that would later be used in the creation of the 3D – CGI letter “C” element made by Saddington and Baynes ensuring that it would look like it was actually physically there in the space.   Still to come are 6 more ads which we cannot disclose at this time as they have yet to be released to the public but as soon as they hit the streets we will post an update.   Stay tuned!!

Fly Fishing on the Snake River – Jackson Wyoming.

So this spring we found ourselves all over the upper MidWest exploring the Yellowstone National Park region down on through Jackson, Wyoming and the Teton National Forest.   While we were there I had the opportunity to shoot several different fly fishing shoots both still and video on the Snake River.

The first shoot I connected with Reel Deal Anglers owner Rhett Bain who connected me with his head angler Brian Chamberland.  We were here during the spring time which presents several challenges.    The first is there is heavy snow melt pouring down the mountains so many of the rivers tend to be washed out,  running heavy and brown.   The second,  more dangerous challenge is this is the time of year when all the Momma grizzly bears are coming out of their winter slumbers with their new bear cubs and sightings are frequent.   These bears are quite beautiful when viewed from a safe distance but to  surprise them and wander between mom and her cubs could be a deadly mistake.

Given these factors we chose to do a float down the river in an area that was less blown out than other areas around.   We launched on the Snake just below the spillway from the  Jackson Lake dam one crisp May morning just before dawn and headed out to make some great images and video.    Unfortunately while the early morning light is great for photos it is not necessarily great for fishing here on the Snake as they have better luck later in the day when the light is directly overhead.    I opted for the better light for this shoot in lieu of actually catching fish in harsh mid-day light.

In the end while we didn’t actually have much luck bringing in the big one,  we did manage to get some really great images and footage.     Thanks to Rhett and Brian and our angler that Brian brought along as well!   If you are ever in the Jackson area and want to go out for a great fishing experience make sure to give them a call.  (just let them pick the time if you actually want to catch fish and not just make pretty pictures)  😉

 

Firestone Walker Brewing Co.

firestonewalker0081 We recently had the opportunity to shoot at the Firestone Walker Brewing Company in California.      Firestone is a cool up and coming company in the brewing world.    Founded by Adam Firestone,   great grandson to Harvey Firestone of the Firestone Tire and Rubber Company and his brother in law David Walker.  Firestone Walker has a unique brewing process where they age their brew in oak barrels during fermentation.    This renders an oaky taste to the brew which is unique in a beer.

In our shoot we focused on the various processes from working the initial brewing vats through quality control,   sampling the raw brew stock to labeling and packaging.firestonewalker0148

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Shooting Vista Print in Jamaica.

I had the pleasure recently to travel back to Jamaica on an assignment for Vista Print.      I always love going to Jamaica.    The people there are always so nice.     We’ve spent many a month down there traveling to all corners of the map on assignments for Superclubs Resorts,  Jamaica Tourism and the like….

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This particular assignment was for Vista Print.    We were tasked with the mission to go to their international call center and photograph some of their most valued employees for a new customer service oriented campaign.    These are the people that man their call centers and are responsible for sales and customer relations and support.     Having a call center based in Jamaica is a bit out of the norm these days as most are hosted out of India.      The folks that work at this particular call center are a special bunch.    They all seem to genuinely love their jobs and it shows in the way they treat their customers.     Customer service is job one but it goes beyond that.   They have been known to develop ongoing relationships that go beyond what you would expect of even the best customer service employees.    One of these fine ladies actually had someone bring her cookies when she was taking a vacation to Jamaica with her family.    She tracked her down took time out of her vacation and brought her cookies!    Safe to say they are very likeable.

Because of that,  and the fact that they provide a quality product a very competitive prices,   Vista Print enjoys a large percentage of repeat and loyal customers.   The picture shown above is one of the many people we had the privilege of meeting and photographing.   Her name is Saju.   She had an amazing energy and was so pleased to be a star for a day for us.

Park City Powder Cat Guides – The American Worker #8

JohnnyStairStepsV2This entry into The American Worker Series led me way up high to some of the very best back country skiing terrain available in the country.     I was very fortunate recently to have been invited to join the guides of Park City Powder Cats on the beautiful 1000 Peaks Ranch in the high Uinta Mountains  just east of Park City Utah for two days during a storm that dumped well over foot and a half of fresh powder on of some of the most epic terrain I have ever ridden.   Over the two days I met some amazing people and got some really great photos while getting access to some of the most epic skiing and snowboarding terrain one can find.    *Note-  Some of these images need to be seen large to really get enormity of the terrain…. click the image to see a larger version.PCPowdercats1394PCPowdercats1553For those of you that have not heard of back country Powder Cat skiing,  you don’t know what you have been missing.    Instead of skiing within the boundaries of a ski resort and being herded with the hoards and masses up ski lifts where you are lucky if you get one un-tracked line on a powder day,  you are instead being brought up a private mountain in a heated Powder Cat coach that delivers you and 9 or 10 other lucky skiers and snowboarders to the top of some of the best un-tracked terrain in the country.    At Park City Powder Cats they have over 43,000 acres of private land to choose from.   That is an area larger than Vail,  Aspen and Killington Mountains combined.    What that means is you can go for days and days and never have to ski over someone’s tracks if you choose not to.       We are talking HUGE bowls of steep and deep riding in some of the lightest and fluffiest powder I have ever experienced,  which says a lot as I have well over 20 years on the snow.

A warning though….  a few good days here will literally ruin your experience at even the very best ski resort out there.    It sets the benchmark way high and everything else pales by comparison.  🙂

CatOnPeak1 PCPowdercats1604v2sqSo epic skiing aside,  my reason for being here was to shoot the people that make it all happen at PCcats.     I wanted to document the hard working ski guides,  snow safety and drivers that take people out day after day into some of the most incredible,  (yet potentially dangerous) areas to feed their nonstop craving for fresh un-tracked powder.       Over our two day shoot I had the pleasure of shooting and riding with their amazing guides Johnny,  Jason, Chris and Nancy.     These folks have the best jobs in the world and they are very good at it.    Their ever present positive attitude is infectious.     Though I guess it would be easy to be positive given the venue in which they work!

PCPowdercats0456Sq PCPowdercats1802sq It’s not all just “atta boy’s and good jobs” though,  in addition to making sure people have a great time,  this hard working team’s most important job is one of making sure your experience is a safe one.   You have to remember that this is the back country and it can be extremely dangerous if you do not respect it and know what you are doing.  Avalance potential is ever present in the back country and it is paramount that you know what to do and not to do.   Every skiier is given an avalanche beacon and a safety briefing in the morning before leaving base camp.    Before each individual run,  they tell you exactly where to go, or (more importantly), where not to go to keep you safe.    The guides work very closely with their expert snow safety patrols.   Together they constantly assess the conditions and determine where their next run will be and exactly what parts of each peak will be not only the best run,  but also how to best approach these runs to get everyone down safely without incedent.PCPowdercats0371

PCPowdercats0865sqTheir snow safety team are constantly out on the various parts of the mountain during the day cutting new lines,  knocking down dangerous cornices and throwing the occasional explosive charge to help mitigate much of the avalanche risk.    They work hand in hand with the guides to help them to craft the perfect day for their guests and keep them out of harm’s way.PCPowdercats0952-2v3The image above shows snow safety patrollers Dave and Wes setting a charge to help shake loose any dangerous snow that might potentially be a problem to their guests.   This particular shot was from Day 1 of our shoot way up high around 11,000 feet on a seriously steep grade with a dangerous cornice during one of the only moments where the visibility was good and not a complete white out.    Nothing like heading out to the top of the world and throwing explosives, all in the name of safety!     They have to be on top of their game and have razor sharp focus as without what they do,  as the guides would have no way of knowing what each face is doing on that particular day without them.

 

PCPowdercats1815webThis is General Manager and head honcho Ron.    This guy is amazing.   He is quite literally everywhere doing every conceivable job you can think of… from helping coordinate guests, to running a cat up the mountain to groom the cat trails so that the drivers can get the guests to where they need to be, to shuttling people out on snowmobiles that need to get to different areas around the mountain, to coordinating with a production company filming a movie on property.  He does everything and all with a constant smile on his face!   With him running the show and his amazing “Can Do” attitude it is no surprise that he has such a well oiled and positive team.   Good management filters down through the ranks and it shows throughout their entire operation.

PCPowdercats0265Last but not least are their team of talented powder cat drivers.    Without these guys at the helm they wouldn’t be able to deliver their guests to these amazing spots.    Make no mistake, their job is not easy.    They have to be experts at what they are doing.  These are large, HEAVY pieces of machinery,  they do everything from crossing running ice cold river beds to climbing up super steep grades and chugging through giant snow drifts that can take 5 or 6 tries to get through.    There are many times on any given climb when you look out the window and realize you are motoring up a steep grade riding on only a tiny ridge line with no room to spare on either side, and thousand foot drops to your right and left.    These guys do it without breaking a sweat!!

If you are an advanced skiier and you’ve never done this before,   you owe it to yourself to save up and go out and do it at least once.     I guarantee when you leave, you will leave craving your next opportunity!     You can reach them here to book your next trip!!

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Summertime Fun!

Well summer is finally here and let the fun begin!    Schools are out and it is time for kids everywhere to get out and enjoy all the things that kids get to do in the summer.    As many of you know every summer we move our base of operations to Maine to the quaint little town of Belgrade Lakes.      See the enclosed link to see some of the fun stuff we shot last summer and featured in a recent direct mail piece that went out to about 3,500 creatives at advertising agencies and client direct clients around the country.     Click here  or on the image below to see the mailer 

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This year we are looking forward to doing more great stuff.     Shooting several new projects both in video and stills of everything from a beverage project of teens enjoying a day of rope swinging at the lake, to a video project of a grandpa and grandson out fishing and other fun lifestyle scenarios.    I am also planning to start a personal series documenting real people such as river rafting guides, fishing guides,  boat builders,  commercial lobstermen and other local flavor.

I am looking to collaborate with as many people as I can on these projects so if you are a creative person or someone in the industry such as crew or talent or just want to come out and lend a hand and learn how we do what we do,  give me a call at 305/557-0694 or drop me an email at   barrett@petebarrett.com

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Color Vibe Coke

So my most recent lifestyle portfolio project is one that is all about color and energy.  Back about a year ago, I was shooting at the Color Vibe 5K run and got some good images but thought that it would be even better to come back, and this time bring a handful of young models along with me to recreate the scene, but with a bit more control. This way I could provide them with direction and guide the energy the way I truly wanted it. It also gave me an opportunity to throw in some products and skew it a little more toward the commercial side so that it’s appropriate for my potential clients.  This one ended up targeted toward Coke, as I and my reps have had several RFP’s and estimates this year for several large Coke projects, both for national and international campaigns. We’re actually up for two more as we speak.  (fingers crossed!)   The idea for this latest project was inspired by the traditional spring Holi festival.   See below and more images to follow:ColorVibe2015_018

The inspiration for this event was of course the Holi Festival.   It started as a celebration of the victory of the good over the bad and the beginning of the spring in India. It also happens to be super fun and has evolved into events ranging from private parties to festivals. People have just taken the idea and run with it, which has turned into a fun thing to do.
In this case, we used a Color Vibe 5K Run as our backdrop so that we could get the depth and volume of people to add to our background. Having shot the event last year, I knew there were going to be thousands of people there covered in color and getting crazy in the after-party of the run.  I just brought in seven of my own millennial, ‘twenty-something’ models, our own giant box of multicolored powder and put them in the middle of the masses and directed them to have a great time. They kept throwing color and dancing to the music of the DJ that the venue had on the main stage. The models were awesome and really had a fun time with it.
I am planning a follow up to take this project one step further, shooting a motion version, all in variable speeds ramping from normal speed to extreme slow mo. The inspiration for this (more for the effect of the powder not the actual subject) is a great video on Vimeo that the folks at Variable did https://vimeo.com/40123818   I’ll be sure to share the results once we shoot it!”ColorVibe2015_148vFINALvertColorVibe2015_153ColorVibe2015_159v1ColorVibe2015_198

Flashes of Hope

logo-1I was recently asked to shoot for a really good cause for a program called “Flashes of Hope”     This is a program where photographers donate their time and services to photograph young cancer pediatric patients and their families to help in the fight against childhood cancer.     It is a fantastic program that raises money for cancer research for kids and also gives the kids and their parents a nice experience of being a star for a day and the parents receive a lasting memory of their child to cherish.    Special thanks go to my assistant Abdiel Thorne and my make up artist Candace Wessinger who also generously donated their time for such a worthy cause.

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Microsoft In Education global print campaign – #1

We recently had the opportunity to shoot the “Microsoft In Education” global print campaign.    It was an awesome gig which had us creating 45 shots over the course of a fast paced 3 day shoot.   Talent on the shoot ranged from young grade school kids up through collegiate age students and teachers.   All in all the production from casting,  scouting, prepro,  shoot and post lasted just over 2 & 1/2 weeks.   The Microsoft in Education program is a program that gives computers and software technology to schools around the world so that students of all ages can learn and grow.    Working with an awesome team we were able to create a large amount of quality images in a short amount of time.    Thanks go to our awesome clients at Microsoft,  NHS and FCB.    I wish all clients were as great to work with!   Also could not have done it without my amazing crew!    Here are a few of the first shots of some of the older students.    More to come…..

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1:00 Sports Demo Reel from Pure Protein Shoot

Here is a compilation of video taken from the spots I recently directed for Pure Protein.

Client:  Pure Protein

Agency:   Moosylvania

Director:  Pete Barrett   www.petebarrett.com

Cinematographer:  David Hall  www.iphotoinc.com

Editor:  Emily Mitchell    www.filmsaboutfamily.com

Shooting with the Moose and Pure Protein

Just wrapped an awesome shoot with St Louis based Moosylvania and Pure Protein!   We spent the better part of a week in production shooting a series of 5 print ads and 5 commercials for Pure Protein to be released in the coming months.     I can’t show anything just yet but we did some killer stuff!   Shooting all sports and active lifestyle.    Great clients and a fantastic crew,   Thanks everyone!   Images and footage to come as soon as I can show them.