The Last Word

I had the privilege of working with Chris Toth from Tothwork.com on a pro bono campaign for a great cause the other day.     It’s a PSA to get people to stop texting while they drive.

Imagine you are trading texts with someone special…  your wife, your son or daughter,  your dad….  and you get a text from them saying something trite & trivial like “LOL” or “CU L8R”  only instead of being cute,  it ends up being the most tragic thing you could ever imagine…    Because you see,  in this scenerio,  that was the last thing your special someone ever said.      Boom!   Lights out.  They are gone.

All because they were texting when they should have been paying attention to the road.   What’s worse, they were texting to you.    It’s a hard pill to swallow and the photos strike right at the heart of that message showing you the pain and anguish that these people are feeling.

Special thanks to Chris Toth for coming up with some great creative ideas and to all the talent and crew who generously donated their time for such a worthy endevour.    If we keep just one person from making this tragic mistake it is worthwhile…  hopefully we stop many more.

Don’t Text while driving,  the life you save could be your own.

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