Florida Blue Insurance

It’s my pleasure to be able to share with you a two part assignment that I shot (pre-Covid) right here in South Florida for Florida Blue Insurance. It was a great project that required all sorts of problem solving.

For the first part I worked in tandem alongside a great motion team shooting the stills version of a TV spot of a woman jogging and thinking of affordable ways she could insure her employees for her business… a problem that many small businesses face. You see her jogging and being followed by a seemily endless group of other small business owners who also have similar insurance needs as she does. Florida Blue has programs that fit all sorts of businesses. To produce this we shot on a camera car with our hero talent and a good size group of various workers jogging behind us. We then shuffled the group and reshot them at various distances so we could composite the final shot you see here with people running all the way into the distance. 

The following day was raining so we moved the stills production in studio to shoot a bunch of our various small business owners individually. These images were lit so that they could be retouched by me later in post into various job specific backgrounds, (some backgrounds shot by me and others were stock backgrounds). 

All in all it was a great shoot! Many thanks to my amazing crew, without which none of these shoots would happen. Also to Mutt Films for working me seamlessly into their TV production. Always enjoy the opportunity to collaborate with film crews and directors to make the magic happen. Last but not least, thanks to Philipe and Rafael from Alma Advertising. Always great working with the folks at Alma as they are one of the top shops around!

See below a few of the shot laid into their final ad format:

Nascar for Dodge

We had the opportunity a while back to shoot some Nascar racing at the Homestead Motor Speedway for the Dodge Race Team.    If you’ve never had the opportunity to get right down in the hot zone on Pit Row,  I highly recommend it.    Super cool to see these crews at work.    They are a well oiled machine.   Everyone has their specific job and when that car rolls in, they jump to it and zip zap,  the car is jacked up, all 4 tires changed,  fully fueled,  windshield cleaned and water for the driver… all in a matter of seconds.     While he is out screaming around the track at over 200 mph,  the crew is hard at work, scraping the tires to analyze the rubber to see what the track condition is doing to the wheels and a team of guys watches on screens,  monitoring the car and keeping in constant contact with the driver.    It is awesome!

Also, there is nothing like Nascar Fans…  these folks are die hard,  hard core fans.   Everyone has their favorite and there is no telling them otherwise.   In their mind, that person is a king Sh*t racing legend and is GOING to win this time!   Nothing like a hot afternoon,  cold beer and fast cars.

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