We recently did few shoots for Sports Illustrated for an advertorial for McDonalds. This first one was with pro tennis player Jack Sock. The assignment was to take him out to a location with a “Florida feel” and capture him in various action poses while dressed in his street clothes. There was an accompanying interview article with Jack about his background and his quick rise to fame within the pro tennis world.
Jack was really great to work with. He gave us his all despite it being quite hot on the beach and having to jump many times in jeans and a button down shirt. In the end it made for a nice shot. This is one of my favorites from the shoot. The magazine went with a slightly different angle where he was performing his signature serve. This one feels a bit more dynamic to me.
So what does LeBron do when he is not on the basketball court or creating a media frenzy? He sells children’s furniture! We recently teamed up with Mullen to produce a series of ads for Home Court by LeBron James. Here are the first two ads from the LeBron James Home Court shoot we did.
They also shot a great commercial to go along with the campaign. Check it out here on Brad Stephens’ website (Brad is the incredibly talented Art Director who hired us) http://www.iambrad.com/HC_1.html
Here are two of my Favorites from a recent shoot with LeBron James. He was extremely cool to work with. Open to suggestions, took direction well and gave us plenty of time to get it done right. Thanks LeBron! Also special thanks to my crew who put in long hours while we waited for LeBron’s plane to land.