Well after a long wait and much anticipation the Miami Cancer Institute has finally begun to roll out it’s ad campaign shot by Pete Barrett last summer. Shown here are the first two in a series of eight ads which Pete and his team created for MCI working in close collaboration with Republica Advertising and Cortez Brothers Productions. All post production and retouching of the images was done by Pete Barrett. Pete also worked closely in collaboration with Saddington & Baynes out of London to create and later incorporate the CGI letter “C” element that is a recurring prop in all of the ads.
This was a great shoot that involved a fairly complex production, something that Pete is very well versed in. Working closely with Cortez Brothers Productions (who was also producing a series of TV spots for the client), Pete and his team of roughly 25-30 people shot 8 different executions of final images that involved combining lifestyle shots of people in an environment with a large 3 dimensional letter “C” also in the shot which would be created digitally in a CGI environment. This required shooting many elements to be layered and retouched into the image in post as well as capturing lighting, shadowing and size & dimension measurement info that would later be used in the creation of the 3D – CGI letter “C” element made by Saddington and Baynes ensuring that it would look like it was actually physically there in the space. Still to come are 6 more ads which we cannot disclose at this time as they have yet to be released to the public but as soon as they hit the streets we will post an update. Stay tuned!!
My second installment into The American Worker Project brought me Down East to the coast of Maine in a little place called Brooklin Maine. Specifically the waters off of Eggemoggin Reach just a few miles south of Mount Desert Island, but a seemingly miles away from all the crowds and tourists that one encounters when touring Acadia.
I was introduced to my new lobstering friends, Patrick and his sister Sharlene Grant, by our new friend and host Laurie, of Ocean Front Camping of Reach Knolls in Brooklin. Laurie and her husband Paul were amazing hosts and also a wealth of knowledge in assisting me with setting up several of my shoots. But that is a story for another post…. Stay tuned.
Getting back to my exciting day of lobstering…. Here are a few more photos from that cold morning on the water. Scroll down below the following photos for more info on my hard working subjects Patrick and Sharlene.
We started out our morning early at the crack of dawn, what turned out to be a late start compared to their normal days. After boarding their boat and loading up the day’s bait, we had a quick discussion about what we were going to shoot and how I can get the best shots without ending up in their way or over the side of the boat. 😉 I couldn’t have asked for better subjects. They were super nice and gave me free reign on their boat to shoot whatever I wanted.
Patrick and Sharlene are second generation lobster fishermen. Both started out at a very early age just as their father before them. Sharlene worked the boats off and on over the years and took time every summer to fish alongside her brother and her dad. Patrick has followed in his dads footsteps and has hardly missed a day on the water in over 30 years. It is hard work, but when you talk with them you see that they really love it. You would have to love it to get out on some of the cold mornings… 😉 It was a blustery 29 degrees Fahrenheit the day we went out. Fortunately the sun was out. I can only imagine what it must be like when it is cold and blowing with rain added in on top of that.
The job of a commercial lobsterman is hard. You work really long hours, get up super early and head out to search for your bouys in a sea of what seems like millions of bouys. This task of finding your traps (or Pots) has been simplified somewhat with the invention of the GPS but finding them and hauling them in is still an arduous task. Patrick captains the boat and snags and hauls in the traps while Sharlene preps the bait and does all the measuring, banding and sorting of the keepers vs the rejects. Then Patrick drops the pots and the process is repeated about a zillion times. All the while being soaked with freezing cold water. Simple right? 😉 Watching them work was something else, they are like a well oiled machine. One of the highlights of the day was when Sharlene pulled in a pot that at first glance only had two lobsters in it… upon further inspection it turned out to be one lobster that had shed its shell and left a perfectly preserved shell of its former self right next to it. A pretty rare find, even for a seasoned pro.
All in all we had a pretty good day. While it started out slow, it picked up about mid morning. Patrick joked that it seemed like every time I would switch from stills to video we seemed to bring in lots more pots full with lobsters. Sounds like a joke but it literally happened like that 3 times in a row. Stay tuned for an update with our video we shot that day. In the end we went back in to port with about 4oo+ pounds of lobster. Which is a pretty good haul for about 1/2 days worth of lobstering at the end of the season.
At the end of the day they sent me home with a giant bucket of lobsters and a few crabs and my family and I had the feast of our lives! Thanks so much to them both for making me feel welcome and for being such great subjects!
As I recently posted, I have begun my new series, The American Worker Project which will be an ongoing project as we travel around the country, documenting the American Worker. I chose to start this adventure and visual assignment in my home town in Belgrade Maine. As many of you know I grew up in Maine and it is where we spend the better portion of each summer for the last 14 years when not off on assignment somewhere.
I figure what better place to start than the area you know best. I chose Hammond Lumber Company because it is a classic example of a good old fashioned family business with its heart and soul wrapped firmly in the people that work there. It also helps that I am friends from back in our childhood days with one of the principles of the company.
Hammond Lumber is a company that was started back in the early 50’s by Skip Hammond with only $50 and a dream. It has been a staple in the town and now around the entire state of Maine ever since. For over 60 years they have grown from a small mill with 3 employees including Skip himself to a large company with 13 stores and counting with many many loyal employees, many of whom have worked there for 20 – 30 years or more. Hammond Lumber is one of those special kind of businesses where you know you are much more to them than just a number. They offer personal service that is rare these days, all at a fair price.
I’d like to thank Mike Hammond and the other great folks at Hammond for giving me cart blanche and basically unrestricted access to film in their main saw mill. Over the coarse of 3 days we shot a ton of video footage and stills of their hard working employees.
Here are just a few images from the shoot. Click here or on any of the images to see a larger gallery of images posted to my website.
So my most recent lifestyle portfolio project is one that is all about color and energy. Back about a year ago, I was shooting at the Color Vibe 5K run and got some good images but thought that it would be even better to come back, and this time bring a handful of young models along with me to recreate the scene, but with a bit more control. This way I could provide them with direction and guide the energy the way I truly wanted it. It also gave me an opportunity to throw in some products and skew it a little more toward the commercial side so that it’s appropriate for my potential clients. This one ended up targeted toward Coke, as I and my reps have had several RFP’s and estimates this year for several large Coke projects, both for national and international campaigns. We’re actually up for two more as we speak. (fingers crossed!) The idea for this latest project was inspired by the traditional spring Holi festival. See below and more images to follow:
The inspiration for this event was of course the Holi Festival. It started as a celebration of the victory of the good over the bad and the beginning of the spring in India. It also happens to be super fun and has evolved into events ranging from private parties to festivals. People have just taken the idea and run with it, which has turned into a fun thing to do.
In this case, we used a Color Vibe 5K Run as our backdrop so that we could get the depth and volume of people to add to our background. Having shot the event last year, I knew there were going to be thousands of people there covered in color and getting crazy in the after-party of the run. I just brought in seven of my own millennial, ‘twenty-something’ models, our own giant box of multicolored powder and put them in the middle of the masses and directed them to have a great time. They kept throwing color and dancing to the music of the DJ that the venue had on the main stage. The models were awesome and really had a fun time with it.
I am planning a follow up to take this project one step further, shooting a motion version, all in variable speeds ramping from normal speed to extreme slow mo. The inspiration for this (more for the effect of the powder not the actual subject) is a great video on Vimeo that the folks at Variable did https://vimeo.com/40123818 I’ll be sure to share the results once we shoot it!”
I was recently asked to shoot for a really good cause for a program called “Flashes of Hope” This is a program where photographers donate their time and services to photograph young cancer pediatric patients and their families to help in the fight against childhood cancer. It is a fantastic program that raises money for cancer research for kids and also gives the kids and their parents a nice experience of being a star for a day and the parents receive a lasting memory of their child to cherish. Special thanks go to my assistant Abdiel Thorne and my make up artist Candace Wessinger who also generously donated their time for such a worthy cause.
We had the opportunity a while back to shoot some Nascar racing at the Homestead Motor Speedway for the Dodge Race Team. If you’ve never had the opportunity to get right down in the hot zone on Pit Row, I highly recommend it. Super cool to see these crews at work. They are a well oiled machine. Everyone has their specific job and when that car rolls in, they jump to it and zip zap, the car is jacked up, all 4 tires changed, fully fueled, windshield cleaned and water for the driver… all in a matter of seconds. While he is out screaming around the track at over 200 mph, the crew is hard at work, scraping the tires to analyze the rubber to see what the track condition is doing to the wheels and a team of guys watches on screens, monitoring the car and keeping in constant contact with the driver. It is awesome!
Also, there is nothing like Nascar Fans… these folks are die hard, hard core fans. Everyone has their favorite and there is no telling them otherwise. In their mind, that person is a king Sh*t racing legend and is GOING to win this time! Nothing like a hot afternoon, cold beer and fast cars.