Miami Cancer Institute Campaign Rolls Out first 2 of 8 Executions.

Well after a long wait and much anticipation the Miami Cancer Institute has finally begun to roll out it’s ad campaign shot by Pete Barrett last summer.   Shown here are the first two in a series of eight ads which Pete and his team created for MCI working in close collaboration with Republica Advertising and Cortez Brothers Productions.  All post production and retouching of the images was done by Pete Barrett.  Pete also worked closely in collaboration with Saddington & Baynes out of London to create and later incorporate the CGI letter “C” element that is a recurring prop in all of the ads.  

This was a great shoot that involved a fairly complex production, something that Pete is very well versed in.  Working closely with Cortez Brothers Productions (who was also producing a series of TV spots for the client),   Pete and his team of roughly 25-30 people shot 8 different executions of final images that involved combining lifestyle shots of people in an environment with a large 3 dimensional letter “C” also in the shot which would be created digitally in a CGI environment.  This required shooting many elements to be layered and retouched into the image in post as well as capturing lighting, shadowing and size & dimension measurement info that would later be used in the creation of the 3D – CGI letter “C” element made by Saddington and Baynes ensuring that it would look like it was actually physically there in the space.   Still to come are 6 more ads which we cannot disclose at this time as they have yet to be released to the public but as soon as they hit the streets we will post an update.   Stay tuned!!

Suffolk

A while back we shot a little project for Bluefish for Suffolk Construction doing some corporate work for their advertising.    Suffolk is a rather large company which builds buildings across the country.   We were tasked with shooting portraits of their management and executives.  The original the job was produced as clean portraits on grey and I then gave it a twist and took it farther adding a bit of style & flare in post which you can see here.    In all we shot about 15 shots,  here are just a few.


Belgrade Reads – Pro Bono Project

One of the projects we kept busy with while in Maine this summer was to work on a Pro Bono community service project for the Belgrade Public Library.    This was part of an ongoing campaign call “Belgrade Reads”  where we shoot various people from town reading in varied environments.   Posters are created with the images and placed around town to raise awareness and get people to use the library.     Response has been strong,  library use is way up and they are plans are in the works to build a new larger library.

Here are 3 of the images shot this summer.

 

6 Flags Final Hero Shot

Well as promised here is the final hero shot from the 6 Flags shoot. Thanks again to a great crew. Worked with Producer Jess Dudley from Wonderful Machine in Philly running our production on this one. Thanks again Jess! Also big thanks go out to Scott Dorman from SmallDog Imageworks for going above and beyond the call of duty! Always a pleasure working with Scott. I recommend the experience if you have not yet had the pleasure!

Yee Old Guys Part 2.


Spent a couple days shooting at the South Florida Renaissance Festival last weekend. If you’ve never experienced one before, I highly recommend going. These people are a trip. They are all “Good day to you, my lord & Me lady….” It is great how the stay and live in character throughout the festival. Tons of fun! Here is the first series of images from our our first day’s shoot.