Lowes – Craftsman Tools Campaign

At long last we are finally able to share with you the images we shot earlier this summer for Lowes Home Improvement for their current Craftsman Tools Campaign.

This year marked the introduction of Craftsman Tools being sold at all Lowes locations.   We had the pleasure of once again teaming up with the good folks Kreber in a collaborative effort to create images for an Ad campaign,  POP, in store signage,  web and social media outlets over the course of several days.  During this time we photographed several people in a woodshop location working on various motors and machinery and also several people in a home garage environment with Craftsman tools.

As always it was a fantastic shoot with a great team!    Many thanks to all our wonderful clients from Lowes and Craftsman Tools for the opportunity.    Also thanks to Kreber for their collaboration and all their amazing support crew for doing a wonderful job of handling the production and coordination of this fantastic project!   Always a pleasure to work with such a professional and capable operation.   I look forward to the next one!!

 

Beginning The American Worker Project.

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Well at long last after hunkering down over the holidays we are able to post the first of many shoots to come for my new ongoing project called “The American Worker Project”. As we are traveling around the country we are getting the opportunity to meet and shoot all sorts of new people and things.     The American Worker Project is a way to visually feature and document (both on video and stills) some of the wonderful people we are meeting along our journey.   So far we have had the great pleasure to shoot in a lumber yard in Maine,  lobster fishermen on a lobster boat,    a man who hand makes wooden boats and also carves wooden boat models,  an old friend and metal roof man,  the owner of the oldest surf shop in New England,   Amish dairy farmers,  a train engineer and much more.   Here are a few images of the first of many to come.   Stay tuned….

UPDATE:   Added more shots from new shoots,  see below…

HammondFinal05 HammondFinal12HammondFinal01HammondFinal14HammondFinal25 HammondFinal15Lobster Fishermen from Maine

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