It’s my pleasure to be able to share with you a two part assignment that I shot (pre-Covid) right here in South Florida for Florida Blue Insurance. It was a great project that required all sorts of problem solving.

For the first part I worked in tandem alongside a great motion team shooting the stills version of a TV spot of a woman jogging and thinking of affordable ways she could insure her employees for her business… a problem that many small businesses face. You see her jogging and being followed by a seemily endless group of other small business owners who also have similar insurance needs as she does. Florida Blue has programs that fit all sorts of businesses. To produce this we shot on a camera car with our hero talent and a good size group of various workers jogging behind us. We then shuffled the group and reshot them at various distances so we could composite the final shot you see here with people running all the way into the distance. 

The following day was raining so we moved the stills production in studio to shoot a bunch of our various small business owners individually. These images were lit so that they could be retouched by me later in post into various job specific backgrounds, (some backgrounds shot by me and others were stock backgrounds). 

All in all it was a great shoot! Many thanks to my amazing crew, without which none of these shoots would happen. Also to Mutt Films for working me seamlessly into their TV production. Always enjoy the opportunity to collaborate with film crews and directors to make the magic happen. Last but not least, thanks to Philipe and Rafael from Alma Advertising. Always great working with the folks at Alma as they are one of the top shops around!

See below a few of the shot laid into their final ad format: