Here’s another few images from a series of images I shot on the “Only at TaxAct” film shoot. Here we see our brave and loyal TaxAct Spokesperson getting branded with the company brand.
This was a super fun one to shoot in a great location with an amazing dedicated crew who worked into the wee hours of the morning. I think the results are worth it all the hard work that everyone put in. Can’t say enough about the people we work with. NONE of this would be possible without the hard work and expertise of these folks!
I recently had the opportunity to work on a really cool project shooting alongside a large production creating a spot for TaxAct called “Stranded”. Working on a large film production is always an amazing experience and this one was particularly great. There were a lot of logistics and moving parts to produce this story of a castaway who is stranded on a remote desert island.
The spot opens with a disheveled castaway spear fishing and complaining about how he has to do is taxes… Suddenly a down draft hits him from above and a ladder drops from the sky and down the ladder comes the TaxAct guy who proceeds to tell him all the things that Tax Act has to offer. Down the beach a TaxAct accountant is lowered with her whole office onto the beach and proceeds to help him with his taxes. The spot ultimately culminates with him calculating his return and money spitting out of the computer. It’s a fun tongue and cheek spot that took a ton of work to pull it off.
See the link below to see the final spot… But first, here are some behind the scenes images of what it took to make it all happen.
Lastly, Here is a link to the finished spot. Enjoy! https://youtu.be/S9_W3kUKrN8
It’s my pleasure to be able to share with you a two part assignment that I shot (pre-Covid) right here in South Florida for Florida Blue Insurance. It was a great project that required all sorts of problem solving.
For the first part I worked in tandem alongside a great motion team shooting the stills version of a TV spot of a woman jogging and thinking of affordable ways she could insure her employees for her business… a problem that many small businesses face. You see her jogging and being followed by a seemily endless group of other small business owners who also have similar insurance needs as she does. Florida Blue has programs that fit all sorts of businesses. To produce this we shot on a camera car with our hero talent and a good size group of various workers jogging behind us. We then shuffled the group and reshot them at various distances so we could composite the final shot you see here with people running all the way into the distance.
The following day was raining so we moved the stills production in studio to shoot a bunch of our various small business owners individually. These images were lit so that they could be retouched by me later in post into various job specific backgrounds, (some backgrounds shot by me and others were stock backgrounds).
All in all it was a great shoot! Many thanks to my amazing crew, without which none of these shoots would happen. Also to Mutt Films for working me seamlessly into their TV production. Always enjoy the opportunity to collaborate with film crews and directors to make the magic happen. Last but not least, thanks to Philipe and Rafael from Alma Advertising. Always great working with the folks at Alma as they are one of the top shops around!
See below a few of the shot laid into their final ad format:
Pete recently had the privilege of shooting and editing this :15 second spot featuring the Minnesota Wind Energy farms in South Eastern Minnesota.
Sustainable energy is big business these days as more states are taking advantage of this valuable sustainable commodity with wind turbines that dot the landscape. Each one of them creates up to 5.2 million KWh annually which is enough electricity to power nearly 600 homes. This green alternative to fossil fuels, while still more expensive, is Earth friendly and goes a long way to improving our planet’s environment.
Attention all race fans and motorheads! Check out Pete Barrett’s latest images from The Race of Gentlemen!
Pete’s continued interest in racing has been evident with his past shoots ranging from The Bonneville Salt Flats to the explosive fast paced IHRA Dragster Racing. Continuing on in this vein, Pete recently had the opportunity to shoot at this year’s “The Race Of Gentlemen” (TROG) in Wildwood NJ.
The Race of Gentlemen is a vintage hotrod and motorcycle racing event started by the historic Oilers motorcycle club, where they race right on the beach for the glory of seeing who is the fastest on the sand. Racers and their vehicles are hand picked and must meet certain criteria… To race, vehicles must be American made and have been produced prior to 1935 for the hot rods & motorcycles dating back to pre 1947 complete with a side mounted “Suicide Clutch” on the gas tank for shifting.
It’s an exciting annual event that looks like it was plucked from the pages of time where you will find bearded/tattooed characters and motorheads of all shapes and sizes dressed in period appropriate clothing such as old leather riding pants & boots and (until this year), old style helmets and goggles. As an added bonus, the race would not be complete without a sexy, high jumping flag girl to start them off as they go roaring down the beach toward the finish line.
It’s a rip roaring good time full of friendly folks who seem like they are family. If you ever get the chance, be sure to check it out!
When creating these images, Pete chose an equally vintage look which is reminiscent of what you might expect to see from old large format cameras complete with very shallow depth of field and a Petzvall style falloff and distortion on the edges. To see more work from this collection please click here to go to the TROG section of Pete’s website.
Additionally, if you are interested in custom prints, please click here to go to our print store where you’ll have a choice of having custom fine art prints made archival photo paper, stretched canvas or even printed directly onto aluminum.
At long last we are finally able to share with you the images we shot earlier this summer for Lowes Home Improvement for their current Craftsman Tools Campaign.
This year marked the introduction of Craftsman Tools being sold at all Lowes locations. We had the pleasure of once again teaming up with the good folks Kreber in a collaborative effort to create images for an Ad campaign, POP, in store signage, web and social media outlets over the course of several days. During this time we photographed several people in a woodshop location working on various motors and machinery and also several people in a home garage environment with Craftsman tools.
As always it was a fantastic shoot with a great team! Many thanks to all our wonderful clients from Lowes and Craftsman Tools for the opportunity. Also thanks to Kreber for their collaboration and all their amazing support crew for doing a wonderful job of handling the production and coordination of this fantastic project! Always a pleasure to work with such a professional and capable operation. I look forward to the next one!!
Here are a few screen grabs from a recent short format motion project shooting a Chevy Duramax Diesel cruising down a dusty road at sunset. Stay tuned to see the edited piece.
I had the distinct pleasure to shoot with Garden and Gun Magazine recently. Garden & Gun is an amazing publication with not only great editorial content but is also coveted among photographers as a publication that “get’s it”. They have a history of working with really amazing photographers and giving them the creative freedom and support to do their very best work. It was truly a pleasure working with them and I hope we have many more opportunities in the future.
For this assignment I was contacted by Margaret Houston the photo editor to shoot for an article featuring Captain Chris Wittman. Chris is a fishing guide in Florida (Stillwater Charters) who heads up an organization called “Captains For Clean Water”. After being briefed on the article and what CFCW was all about, I jumped at the chance to hop a plane back to Florida from Utah to shoot for G&G and do my part to support such a worthy cause.
Captains For Clean Water is a Grassroots Nonprofit Organization Advocating for Clean Water & Healthy Estuaries Across South Florida. They started out as a group of fishing guides that “had enough” of Florida’s poor water management practices. Given the destruction seen firsthand, they were convinced that if everyone knew what they knew, the problem would have been already fixed. They discovered, the solution has been delayed for decades because of a lack of political will and public awareness.
Some B&W work shot in Grand Teton National Park.
One of the great things about being a creative person and working in the industry that I work in is when your work inspires other creative and talented people who’s work you love and admire. There are times when this brings about opportunities to collaborate with those people on projects that both inspire and benefit each other. One such opportunity arose when Scott Dorman from Smalldog Imageworks wrote to tell me how much he liked the first Bonneville posts I had made (as he is very much a fan of classic cars and bikes.) This led to me asking him if he would be interested in working on producing a few more of these images with me as I am creating a whole series from this shoot. He jumped at the chance and the result was the first 3 images here in this post. What is interesting about all these images is none of these vehicles were actually in motion when I shot them. I shot them and many other pieces with the final images in mind, but the actual scene when shooting was much more random with many layers of people and cars in the background. When this happens and I will often have the final composition in my mind but knowing that there is no way to get it in one shot in camera. Instead I will work to make sure I have all the parts at the correct angles and perspectives with many variations and options I need to make it a reality and build it later in post. I incorporate a lot of this into my everyday work but Scott takes this talent and multiplies it times 10 and was perfect choice to bring these images into reality. He’s a real pro when it comes to picking the right angles so the perspectives work as well as people, body positions, and adding motion, the flying salt, spinning the tires & moving the ground. It’s no surprise that he is one of the most sought after retouchers in the business today.
The BigLife Magazine article is out, featuring the photos that I shot at Park City Powdercats both last year and the year before.
Winter is finally upon us! Winter is finally here which brings with it all sorts of fun stuff…Things like heading to New Hampshire with friends to take in the annual ice fishing derby! These folks are serious about their ice fishing. What a great excuse to head out on the snow and frozen lakes to drink beer, ride snowmobiles and have fun!
Well after a long wait and much anticipation the Miami Cancer Institute has finally begun to roll out it’s ad campaign shot by Pete Barrett last summer. Shown here are the first two in a series of eight ads which Pete and his team created for MCI working in close collaboration with Republica Advertising and Cortez Brothers Productions. All post production and retouching of the images was done by Pete Barrett. Pete also worked closely in collaboration with Saddington & Baynes out of London to create and later incorporate the CGI letter “C” element that is a recurring prop in all of the ads.
This was a great shoot that involved a fairly complex production, something that Pete is very well versed in. Working closely with Cortez Brothers Productions (who was also producing a series of TV spots for the client), Pete and his team of roughly 25-30 people shot 8 different executions of final images that involved combining lifestyle shots of people in an environment with a large 3 dimensional letter “C” also in the shot which would be created digitally in a CGI environment. This required shooting many elements to be layered and retouched into the image in post as well as capturing lighting, shadowing and size & dimension measurement info that would later be used in the creation of the 3D – CGI letter “C” element made by Saddington and Baynes ensuring that it would look like it was actually physically there in the space. Still to come are 6 more ads which we cannot disclose at this time as they have yet to be released to the public but as soon as they hit the streets we will post an update. Stay tuned!!
So this spring we found ourselves all over the upper MidWest exploring the Yellowstone National Park region down on through Jackson, Wyoming and the Teton National Forest. While we were there I had the opportunity to shoot several different fly fishing shoots both still and video on the Snake River.
The first shoot I connected with Reel Deal Anglers owner Rhett Bain who connected me with his head angler Brian Chamberland. We were here during the spring time which presents several challenges. The first is there is heavy snow melt pouring down the mountains so many of the rivers tend to be washed out, running heavy and brown. The second, more dangerous challenge is this is the time of year when all the Momma grizzly bears are coming out of their winter slumbers with their new bear cubs and sightings are frequent. These bears are quite beautiful when viewed from a safe distance but to surprise them and wander between mom and her cubs could be a deadly mistake.
Given these factors we chose to do a float down the river in an area that was less blown out than other areas around. We launched on the Snake just below the spillway from the Jackson Lake dam one crisp May morning just before dawn and headed out to make some great images and video. Unfortunately while the early morning light is great for photos it is not necessarily great for fishing here on the Snake as they have better luck later in the day when the light is directly overhead. I opted for the better light for this shoot in lieu of actually catching fish in harsh mid-day light.
In the end while we didn’t actually have much luck bringing in the big one, we did manage to get some really great images and footage. Thanks to Rhett and Brian and our angler that Brian brought along as well! If you are ever in the Jackson area and want to go out for a great fishing experience make sure to give them a call. (just let them pick the time if you actually want to catch fish and not just make pretty pictures) 😉