So my most recent lifestyle portfolio project is one that is all about color and energy.  Back about a year ago, I was shooting at the Color Vibe 5K run and got some good images but thought that it would be even better to come back, and this time bring a handful of young models along with me to recreate the scene, but with a bit more control. This way I could provide them with direction and guide the energy the way I truly wanted it. It also gave me an opportunity to throw in some products and skew it a little more toward the commercial side so that it’s appropriate for my potential clients.  This one ended up targeted toward Coke, as I and my reps have had several RFP’s and estimates this year for several large Coke projects, both for national and international campaigns. We’re actually up for two more as we speak.  (fingers crossed!)   The idea for this latest project was inspired by the traditional spring Holi festival.   See below and more images to follow:

The inspiration for this event was of course the Holi Festival.   It started as a celebration of the victory of the good over the bad and the beginning of the spring in India. It also happens to be super fun and has evolved into events ranging from private parties to festivals. People have just taken the idea and run with it, which has turned into a fun thing to do.
In this case, we used a Color Vibe 5K Run as our backdrop so that we could get the depth and volume of people to add to our background. Having shot the event last year, I knew there were going to be thousands of people there covered in color and getting crazy in the after-party of the run.  I just brought in seven of my own millennial, ‘twenty-something’ models, our own giant box of multicolored powder and put them in the middle of the masses and directed them to have a great time. They kept throwing color and dancing to the music of the DJ that the venue had on the main stage. The models were awesome and really had a fun time with it.
I am planning a follow up to take this project one step further, shooting a motion version, all in variable speeds ramping from normal speed to extreme slow mo. The inspiration for this (more for the effect of the powder not the actual subject) is a great video on Vimeo that the folks at Variable did http://vimeo.com/40123818   I’ll be sure to share the results once we shoot it!”