The American Worker Project: Patti Dunn- TChoup Industries

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My most recent addition to my American Worker Project takes us down south to New Orleans, Louisiana where I had the opportunity to photograph Patti Dunn,   owner and lead designer for a very cool company called Tchoup Industries.   Patti is a ten year veteran pack and luggage designer in the outdoor industry and now operates a small store in New Orleans where she and a small team of local New Orleans residents,  manufactures and sells her cool custom hand made shoulder bags, backpacks and other accessories.

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All the bags and other products produced by Tchoup (pronounced CHOP) are done so by hand, right here in New Orleans using sustainable locally sourced materials.    Some of these natural materials include nutria fur and alligator leathers as well as recycled materials such as webbing strap that has been rejected by the auto industry, repurposed rice bags, discarded wool curtains,  irreparable boat sails, and more. They proudly to turn these materials into functional bags and accessories, instead of letting them go to waste in overcrowded landfills.

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If you are looking for a unique gift for someone special or maybe even something for yourself,  head on over to her website and see the many cool bags and other products they make!   tchoup04 tchoup05
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Doing What It Takes: Pete Barrett – A Sporting Life Article

The website “A Sporting Life”  just ran a feature article on me.   See the link http://www.asportinglife.com/doing-what-it-takes-pete-barrett/  or read below:

Pete Barrett is an advertising photographer who shoots lifestyle and sports photography for a virtual who’s who of clients ranging from AT&T, Pfizer, Ford Motors, Cannondale Bikes, New Balance, McDonalds and Anheuser Busch. Most of Pete’s shoots involve large productions with teams of producers, stylists,  hair & makeup, location scouts, digital techs and many photo assistants. “I work with a terrific team of people.  Every job is a collaboration where the whole team is working toward a common goal of creating amazing images.”

Pete Barrett

Whether the task at hand is a big budget multishot campaign shot in studio with LeBron James or a recent Sports Illustrated assignment with tennis pro Jack Sock where he shot solo,  Pete puts the same attention to detail and creativity towards the job.

A lot goes in to putting together a shoot in advertising and even some editorial jobs.  There are seemingly a million things that need to be considered and arranged.   Dealing with professional athletes brings with it special considerations, like do they have special needs or requirements?   It is not uncommon to get a list of requirements such as transportation to and from the shoot,  specific menu or chef for catering,  studio or dressing room requirements,  type of music preferred etc. Couple this with the common shoot logistics of finding locations, acquiring wardrobe, special lighting, arranging RV’s  and it’s enough to keep a team of producers and PA’s busy.

This series of images came from a project for Remicade which is pharmaceutical product of Janssen Biotech. The athlete we were to shoot was the Edmonton Oilers right winger, Fernando Pisani.

Pete Barrett

Every job comes with its own unique set of challenges and this job was no exception. Being a pharmaceutical client they come with a laundry list of do’s and don’ts from their legal department.   On this particular shoot we were tasked with putting Fernando in wardrobe that had to be generic and non specific.    No logos are allowed.   No Nike logos,   no Oilers logos,  no team colors,  nothing…  Not as easy as it sounds.   It couldn’t even be a blank jersey from a team as the design of the shirt is patented.   This requires the stylist to have a generic jersey custom made in solid grey to have only his number on it.   This way no other companies can get ruffled by the use that they themselves are not promoting.

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One has to be ready for anything and be able to solve problems quickly. We had one such problem almost derail the shoot entirely. Fernando broke his ankle 3 days before the shoot and his ankle was now in a cast.   Since two of the shots had him skating and 4 others were to be full figure portraits in gear this put an obvious damper on the plans. Pete quickly solved the problem and the shoot went on as scheduled. “I called my producer and had him source a body double.    We then shot every shot twice,   once with Fernando and again with a body double dressed the same way with full gear and skates on in the same position. I then removed Fernando’s legs and broken foot and replaced it with that of the body double in post. This was easier said than done as you need to also retouch in shadows and reflections. The biggest challenge was getting the action shots of him skating and showing speed. We built a platform rig that he could stand on which consisted of several sheets of thick plywood with hockey pucks screwed to the bottom of it so it would slide easily on the ice. Two photo assistants towed Fernando across the ice on this thing while a third pushed me alongside sitting on a folding chair while I shot.  It worked great! Fernando just stood hunched in a prone position swinging his arms and I did a little flash and drag where the flash freezes him and the shutter stays open a bit longer to show the motion.  In the end it worked out great. Happy clients, happy athlete, happy photographer!

Here are more of my photos:

Pete Barrett

This shot is from a Cannondale Bike shoot we did up at Mount Tam outside of San Francisco. To get a consistent low angle on the cyclist as he rode through the hilly landscape, my crew built me a shoot platform that extended out the side of a minivan about 6 feet.  We paid for several off duty police officers to stop traffic for about a mile and spent the morning chasing this guy up and down Mount Tam while I knuckle dragged it hanging off the gang plank.

Pete Barrett

This shot was done for self promotion and for stock. For this we shot at night. We hung a huge sheet of black duvateen fabric across the back of the pool on highboy stands and speed rail. Lighting was from 4 Dynalite heads,  two on grids back lighting the water and two from the sides to flank the swimmer.    Power on the strobes was dialed way down to keep the flash duration short to freeze the action.

Pete Barrett

This was shot for self promotion and for stock. We did a whole story of this guy starting from pulling his board out of the car and followed him through his morning,  down the path, up the beach, watching waves crash and then paddling out.  We are shooting a motion version of this as well that will be cut together to make a spec commercial that will target the financial markets.

Pete’s Work Climbing the Ranks at OneEyeland

My work has been climbing the ranks on OneEyeland’s ranking system for most accepted and best images.   Currently I am sitting at #3 of all their photographers Worldwide for this month!   I am honored that my work has been so well received amongst such a talented group of image creators.

For those who are not familiar with OneEyeland… It is very different kind of web portal featuring the works of some of the worlds very best photographers.

Images must pass a rigorous editing process and only the best are excepted after being judged by a Jury of 5 members who evaluate images on 5 parameters.

1. CONCEPT –  Is it more than a pretty picture? Is there an idea behind the image?
2. POINT OF VIEW – How fresh is the point of view?
3. CRAFT – What is the level of finish of the image in terms of execution?
4. EVOCATIVENESS – Does the image evoke many stories? Or is it linear?
5. MEMORABILITY – Does the image stick in the head even after you see several other images?
All the parameters are judged on a 1-10 scale by the members.
Then the score for the image is tabulated.
If the score is above 30, an image is shortlisted for consideration.
Then all 5 members take a vote on whether the image is worthy of being inducted into One Eyeland.
If 3 or more than 3 say YES, then the image is selected.
Sometimes, some images lose out after being shortlisted.
It is highly possible, that some of your images, may have been shortlisted, but didn’t make the final cut.
The jury at One Eyeland, try their best to be objective.
You can link directly to my images on OneEyeland by clicking here.

Chumley makes the big time in National Geographic Magazine!

Ok, so his name is not Chumley…  it is actually Uquq… but I like the name Chumley…

Once again,  ‘ol Chumley is getting some serious press.    Just this month,  I had the honor of placing my photo of Uquq  in the March 2011 issue of  National Geographic Magazine in the Visions of Earth section!

Traveler’s Takes the Scary out of Life.

ESPN Traveler's AdSo we recently had the opportunity to work with SapientNitro on a great job for Traveler’s Insurance. The job required shooting a guy from “the other team” pulling into a parking lot full of a sea of “home team” cars. Being the only person from “the other team” can be somewhat disconcerting to say the least. This tied in perfectly with Traveler’s tag line which is “Travelers takes the scary out of Life”.

Logistically this job was very complex. How do you get control and ability to prop an entire parking lot full of cars, fill it with fans and shoot a generic large stadium? Click more to read on… Continue reading

The World Without Photoshop – iPad App


I was recently honored to be included as one of the 1st Photographers in the new iPad Application “The World Without Photoshop”. It is a cool new interactive iPad book that features the work of a dozen artists and is also celebrating the 20th year anniversary of Adobe Photoshop.

There has been a great response, so far the app has been downloaded over 1,700 times since releasing 2 days ago. You can mouse over transitions to see the progression of an image build and also see little video interviews. It’s pretty cool. (See Description Below)

You can download the app for free on Itunes @ http://itunes.apple.com/us/app/world-without-photoshop/id401892897?mt=8#

Description

UNIQUE INTERACTIVE IPAD BOOK Featuring a dozen Photoshop Masters.

Immerse yourself into the artists process and experience how their work evolves from a world without Photoshop to a world with Photoshop!

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OVERVIEW: Now 20 years old, Adobe® Photoshop® software has changed image editing forever. Can you imagine a world without Photoshop? Over the next twelve chapters you can see for yourself what some of the best digital artists work looks like without the software. Then with the touch of your finger The World Without Photoshop is transformed and you can see and hear the imaginations of these artists come to life in their work. Pinch and zoom into over 48 works by artists, illustrators, designers, and photographers and get their insights into how twenty years of Photoshop innovation have changed their world.

FEATURES
-See and hear the artists talk about their work
-Touch their work and slide your finger to experience the artists process
-Pinch and zoom to view the fine details of the work
-Over 50 Images with artist descriptions to delve into
-Get personal insights from Fine Artists, designers, illustrators, and photographers
-Visit artists’ websites and social media pages

Click here to see a video description: The World without Photoshop App

PDN “Tech – E Project” Feature Article

Well February is on it’s way out and March is coming in with a bang. I was honored to receive another feature article in PDN in this month’s March issue. They did a 3 page article in their “Tech – E Projects” on the work we did for Turkel Advertising for the current Campaign for The Miami Conventions and Visitor Bureau (MiamiCVB -Tourism).

We’ve been getting some good PR lately in PDN, with winning 1st Place in the Advertising category in the Digital PIX contest, then a small “Behind the Lens” Feature in the following month’s issue (both for the AT&T work we did with BBDO). I’m going to have to send some cookies as a thank you! :- )

To read the article, click the images of the pages to see them large.