It’s Christmas at Casa De Barrett!

Hard to believe another year is coming to an end so soon. Time seems to be flying by. Thanks to everyone for a great year. Here’s to an even better 2011!

From Pete Barrett and family, (Pick your favorite…) Merry Christmas, Happy Holidays, Happy Hanukkah, Happy Quansa, and for you Seinfeld fans… Happy Festivus….. A Festivus for the rest of us! 🙂

Traveler’s Takes the Scary out of Life.

ESPN Traveler's AdSo we recently had the opportunity to work with SapientNitro on a great job for Traveler’s Insurance. The job required shooting a guy from “the other team” pulling into a parking lot full of a sea of “home team” cars. Being the only person from “the other team” can be somewhat disconcerting to say the least. This tied in perfectly with Traveler’s tag line which is “Travelers takes the scary out of Life”.

Logistically this job was very complex. How do you get control and ability to prop an entire parking lot full of cars, fill it with fans and shoot a generic large stadium? Click more to read on… Continue reading

LeBron James – Home Court

So what does LeBron do when he is not on the basketball court or creating a media frenzy? He sells children’s furniture! We recently teamed up with Mullen to produce a series of ads for Home Court by LeBron James. Here are the first two ads from the LeBron James Home Court shoot we did.

They also shot a great commercial to go along with the campaign. Check it out here on Brad Stephens’ website (Brad is the incredibly talented Art Director who hired us) http://www.iambrad.com/HC_1.html

King James!

Here are two of my Favorites from a recent shoot with LeBron James.    He was extremely cool to work with.   Open to suggestions,  took direction well and gave us plenty of time to get it done right.   Thanks LeBron!   Also special thanks to my crew who put in long hours while we waited for LeBron’s plane to land.

The World Without Photoshop – iPad App


I was recently honored to be included as one of the 1st Photographers in the new iPad Application “The World Without Photoshop”. It is a cool new interactive iPad book that features the work of a dozen artists and is also celebrating the 20th year anniversary of Adobe Photoshop.

There has been a great response, so far the app has been downloaded over 1,700 times since releasing 2 days ago. You can mouse over transitions to see the progression of an image build and also see little video interviews. It’s pretty cool. (See Description Below)

You can download the app for free on Itunes @ http://itunes.apple.com/us/app/world-without-photoshop/id401892897?mt=8#

Description

UNIQUE INTERACTIVE IPAD BOOK Featuring a dozen Photoshop Masters.

Immerse yourself into the artists process and experience how their work evolves from a world without Photoshop to a world with Photoshop!

——————————————
OVERVIEW: Now 20 years old, Adobe® Photoshop® software has changed image editing forever. Can you imagine a world without Photoshop? Over the next twelve chapters you can see for yourself what some of the best digital artists work looks like without the software. Then with the touch of your finger The World Without Photoshop is transformed and you can see and hear the imaginations of these artists come to life in their work. Pinch and zoom into over 48 works by artists, illustrators, designers, and photographers and get their insights into how twenty years of Photoshop innovation have changed their world.

FEATURES
-See and hear the artists talk about their work
-Touch their work and slide your finger to experience the artists process
-Pinch and zoom to view the fine details of the work
-Over 50 Images with artist descriptions to delve into
-Get personal insights from Fine Artists, designers, illustrators, and photographers
-Visit artists’ websites and social media pages

Click here to see a video description: The World without Photoshop App

Final New Balance Ads

As promised here are the final ads for New Balance. We shot these both in Miami. Had a great time working with the folks at Mullen on this one. Special thanks to Scott at Small Dog imageworks for rocking out on the post work again for us! Check out Scott’s Work at www.smalldoggin.com

Also special thanks to the guys at HG Productions for doing another great job producing this one! If you have not worked with them, give them a call. They rock out on productions and really make you shine! www.hgproducers.com

Eyes & Hearts for Haiti

I am proud to have been asked to participate in a print donation for a silent auction for Eyes & Hearts for Haiti. See the website for details. http://www.eyesandheartsforhaiti.org/ Prints have been donated by many top name photographers to help out in this effort.

It is a great cause to help raise money for an organization called Friends Of The Orphans. http://www.friendsoftheorphans.org/s/769/start.aspx They are helping the orphans of the recent disaster in Haiti.  The auction is being hosted by Aperture Studios, Friday March 12th. Opening bids start at 7:00
Enclosed are two of the prints I’ve donated. If you can make it, come on down and buy a print to support this effort!

The Hard Facts About How Copyright Works.

Piracy…

You cannot use copyrighted imagery without permission.   Period.   Or else…

 

Please understand the spirit in which the following information is given:  Long experience tells us that our customers are completely scrupulous about adhering to the copyright conventions, and we make no assumptions to the contrary. Continue reading

Here Lies Photo Fred, Lost His Business, Now He’s Dead

“Here Lies Photo Fred.  Lost his business,  Now he’s dead.”

A bit extreme?  Perhaps… but strangely appropriate in the last few years’ economic climate for many businesses,  not just photography.    I have been asked many times over the years what it takes to run a successful photo business and how photographers charge for their services and the use of their images.  What determines the value of your images and how do you go about licensing them and charging for that?  While much has changed throughout recent years,  some basic tenants remain the same.  I find that by following certain rules and pricing accordingly,  I can keep my destiny from going in the direction that ol’ Fred had. Continue reading

VISIT FLORIDA!


‘Tis the season for Tourism.    Just finished two weeks of Prepro and starting a week and a half of shooting for VISIT FLORIDA this week shooting with our friends at Alma DDB.   Shooting for print and TV commercials.    Great stuff!   Shooting all over Florida.    Should be a fantastic shoot.    Will post images as soon as I can release them!
Update:  The first ads are out now.   See them here

Gotta Little Captain In You?

So some may ask, “What do you guys do all summer up there in Maine?” Well how about dressing a guy up in a pirate outfit and pulling him on water skis behind a plane? Sounds perfectly safe right? Had some fun the other day shooting Adam Gardner getting his “Captain on” for the Captain Morgan “get a little Captain in you” promo.

Step 1: Get a boat that goes really fast.
Step 2: find a pilot willing to break a few rules.
Step 3: find a guy willing to be dragged behind a plane.
Step 4: Add a few shots of Captain and make magic! Fun stuff.

Shooting For Pfizer – Lyrica


Just got news that we have been awarded a global consumer campaign for Pfizer!      Shooting for their Lyrica brand with Euro RSCG out of NY.    Starting production later this week,  Shooting begins early in August in Florida.   Should be a great gig!   Will post images as soon as the campaign hits the streets.